Reversing the Communications Arrow

Dr. Augustine Fou, SVP, Digital Strategist, MRM Worldwide Todd Sussman, management Supervisor, MRM Worldwide.

This B-to-B effort by MRM Worldwide for Intel asked IT pros about Intel's processor technology.  It used social media to facilitate the conversation.

Says Fou, "The old way of messaging has always been the marketer out; we have brand message you hear it.  The words Intel uses are highly technical, so for them it's how much simpler can we make this? but it's still their jargon. engineer's jargon.  The analogy is, the conversations around the water cooler, but not with socialmedia sites, those conversations are archived online. if companies take the time to look there, they start to hear words people are using. If we go customer inward, reversing the marketing arrow."

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