- In Bid To Stem Hemorrhage, Ford Brings Back Employee Pricing
Marketing Daily, Karl Greenberg - Thursday, June 5, 2008
[Automotive] Market researchers say the so-called urban cowboys, those who bought truc ...
- 'Wii Would Like To Win' Grand Effie ... And Did
Marketing Daily, Karl Greenberg - Thursday, June 5, 2008
[Awards] Leo Burnett's Wii effort won for avoiding the usual target f ...
- NHL Inks Sponsorship Deal With Anheuser For North America
Marketing Daily, Karl Greenberg - Wednesday, June 4, 2008
[Beverages, Sports] Three years ago, Labatt signed a licensing deal to distribu ...
- As Hummer Sales Plummet, GM Considers Its 'Future'
Marketing Daily, Karl Greenberg - Wednesday, June 4, 2008
[Automotive] Refiguring Hummer could be touchy. "If you look at what Chrysl ...
- Talk About Your Tough Sell
Marketing Daily, Karl Greenberg - Tuesday, June 3, 2008
It's a good effort, but one might argue that it belies manag ...
- Companies Dangle Free Gas Like It's Going Out Of Style
Marketing Daily, Karl Greenberg - Tuesday, June 3, 2008
[Trends] From retail pharmacies and banks to travel agencies and amusement park ...
- Porsche Wins Overall Brand Status Among The Affluent
Marketing Daily, Karl Greenberg - Monday, June 2, 2008
[Automotive] As for Porsche, Luxury Institute CEO Milton Pedraza says the bra ...
- Ritz-Carlton Club Taps Fenway Sports Group
Marketing Daily, Karl Greenberg - Monday, June 2, 2008
[Sports] FSG will help The Ritz-Carlton Club develop a sports marketing strate ...
- Integration Is 'Moot' Without The Core Of Conversation
Marketing Daily, Karl Greenberg - Friday, May 30, 2008
[Strategy] If "Top of page" should replace "Top of mind" as ...
- ANA Survey Finds Most Struggle With 'Parochial Structures'
Marketing Daily, Karl Greenberg - Friday, May 30, 2008
[Trends] A survey of members of the Association of National Advertisers sho ...
- Miller Plans Texas Promo To Seal New Cowboys Deal
Marketing Daily, Karl Greenberg - Thursday, May 29, 2008
[Beverages] Called "You Could Take Home History," The effort commemorates the Dall ...
- Suzuki To Target Surfers With 'Ultimate Wave' Movie
Marketing Daily, Karl Greenberg - Thursday, May 29, 2008
[Automotive] The film, co-sponsored by surfer-fashion brand Quiksilver, explores wave formation a ...
- Ford Benefits From Shift In Focus To A Glass Half Full
Marketing Daily, Karl Greenberg - Wednesday, May 28, 2008
[Automotive] In a study, Toyota and Ford are tied in most segment ...
- New Ads For Hanes Star Sheen, Jordan In Oddball Comedy
Marketing Daily, Karl Greenberg - Wednesday, May 28, 2008
[Packaged Goods] The ads bow Monday during the NHL Finals on N ...
- New York State Puts Its Heart Back Into Marketing Campaign
Marketing Daily, Karl Greenberg - Tuesday, May 27, 2008
[Tourism] "This is big business," says Thomas Ranese, CMO for the Empi ...
- Ford Changes Focus From SUVs To Smaller Cars, Hybrids
Marketing Daily, Karl Greenberg - Friday, May 23, 2008
[Automotive] IntelliChoice's James Bell says Ford must continue to lift residual value ...
- Cerveza Tecate To Produce Sports Awards Program
Marketing Daily, Karl Greenberg - Friday, May 23, 2008
[Beverages] The show, featuring performances, honorary awards presentations and a pantheon ...
- GM Exclusively Backs First Environmental TV Network
Marketing Daily, Karl Greenberg - Thursday, May 22, 2008
[Automotive] General Motors will run a mix of corporate and divisional ad ...
- Vespa Mixes It Up With 'Get Smart,' Subway For Promo
Marketing Daily, Karl Greenberg - Thursday, May 22, 2008
[Automotive] The LX 150 is "the meat of our product range," sa ...
- GM Markets OnStar, Malibu Via US Airways Seatback Trays
Marketing Daily, Karl Greenberg - Wednesday, May 21, 2008
[Automotive] OnStar marketing director Andy Young said Malibu was chosen for t ...
- CMOs Keep Watchful Eye On The Budget Line
Marketing Daily, Karl Greenberg - Wednesday, May 21, 2008
[Strategy] Respondents acknowledged the importance of social media when asked which marketi ...
- Early Results Prompt Chrysler To Extend $2.99 Gas Program
Marketing Daily, Karl Greenberg - Tuesday, May 20, 2008
[Automotive] "The reason [for the extension]," says vice chairman/president Jim Press, "i ...
- White Outdoor's 'Love Of Land' Is First Ad In Four Years
Marketing Daily, Karl Greenberg - Tuesday, May 20, 2008
[Automotive] The single-page ad, spread and outdoor billboards show a rural ho ...
- XM To Roll NavTraffic Into 2009 Model-Year Vehicles
Marketing Daily, Karl Greenberg - Monday, May 19, 2008
[Automotive] The Washington, D.C., company is launching an integrated ad campaign ...
- Nintendo To Demo Wii Fit Today In N.Y.'s Central Park
Marketing Daily, Karl Greenberg - Monday, May 19, 2008
[Technology] The all-day event at the park coincides with National Fitness a ...
- Grilling Is Now A Year-Round Undertaking, NPD Finds
Marketing Daily, Karl Greenberg - Friday, May 16, 2008
[Trends] "While summer still accounts for the highest consumption levels of grill ...
- McDonald's Puts Its Arches On WNBA Jerseys In Regular Play
Marketing Daily, Karl Greenberg - Thursday, May 15, 2008
[Restaurants] During WNBA Tip-Off 2008 presented by McDonald's, the fast-food giant wi ...
- Hyundai Drives Nearly New Sonata Into Sedan Headwind
Marketing Daily, Karl Greenberg - Thursday, May 15, 2008
[Automotive] The company says the car will bring in buyers from bo ...
- Toyota's Land Cruiser Campaign Takes Road Less Traveled
Marketing Daily, Karl Greenberg - Wednesday, May 14, 2008
[Automotive] It is arguably the first product launch by Toyota (exclusive ...
- Honda's Pilot Campaign Ties In To 'Last Comic Standing'
Marketing Daily, Karl Greenberg - Wednesday, May 14, 2008
[Automotive] It centers on vignettes in which a new comedian each we ...