- To Grow Bike Biz, Reach Out To Advocates
Marketing Daily, Karl Greenberg - Tuesday, May 13, 2008
In what he termed the bicycle industry's skewed sense of priorities, ...
- General Motors Laying It On Thick, Picking Up Parking Tabs
Marketing Daily, Karl Greenberg - Tuesday, May 13, 2008
[Automotive] GMC division is launching a grassroots effort to promote its Acad ...
- Mercedes Unveils 'Sex And The City'-Linked Ads For New Car
Marketing Daily, Karl Greenberg - Monday, May 12, 2008
[Automotive] The TV spot is a faux doc featuring "Sex and t ...
- Ford Strategy To Market Focus To Younger Set Is Paying Off
Marketing Daily, Karl Greenberg - Monday, May 12, 2008
[Automotive] The company's car retail sales were up 21% last month. Apr ...
- VW, Upromise Offer Tuition Cash To Potential Routan Buyers
Marketing Daily, Karl Greenberg - Friday, May 9, 2008
[Automotive] The company will leverage direct mail, email and online promotional conte ...
- Scotts Miracle-Gro Takes A Page From Nike In New Ads
Marketing Daily, Karl Greenberg - Friday, May 9, 2008
[Packaged Goods] "What we have done in the past is much mo ...
- Aiming For More PR, Land Rover Tweaks Annual Challenge
Marketing Daily, Karl Greenberg - Thursday, May 8, 2008
[Automotive] "We have two forms of communications, and one of them ...
- Trends Point The Way To Goji Berries, Gluten-Free Comestibles
Marketing Daily, Karl Greenberg - Thursday, May 8, 2008
[Food] The Center for Culinary Development says the group expects future tren ...
- VW Puts Down Sponsorship Stakes With D.C. United Soccer Team
Marketing Daily, Karl Greenberg - Wednesday, May 7, 2008
[Automotive] "Volkswagen's proactive involvement with D.C. United helps us establish a significa ...
- Automakers Pump Up The Incentives To Move The Metal
Marketing Daily, Karl Greenberg - Wednesday, May 7, 2008
[Automotive] Edmunds.com's Jesse Toprak explains that some exceptionally high incentive numbers ...
- New Campbell Soup Ads Will Focus On Health, One NFL Player
Marketing Daily, Karl Greenberg - Tuesday, May 6, 2008
[Food] Campbell's Doug Brand says that it was time to change them ...
- Nestle's Purina Extends LongLiveYourDog.com
Marketing Daily, Karl Greenberg - Tuesday, May 6, 2008
[Packaged Goods] The videos, on the site's "Dog Park" area, will al ...
- Welcome To Tallahassee, Lads And Lassies
Marketing Daily, Karl Greenberg - Monday, May 5, 2008
What you can't get in Staten Island is Martha Ann's hushpuppies a ...
- Used-Vehicle Glut Adds To New-Vehicle Sales Woes
Marketing Daily, Karl Greenberg - Monday, May 5, 2008
[Automotive] "Lower used-car values are making it more expensive to buy ...
- Whirlpool Acts To Keep Its KitchenAid Brand Out Of The Mix
Marketing Daily, Karl Greenberg - Friday, May 2, 2008
[Legal] The suit, filed in the High Court of Justice in Londo ...
- Quiznos Puts $12M Behind Campaign For $5 Sandwiches
Marketing Daily, Karl Greenberg - Friday, May 2, 2008
[Restaurants] The ad push shows consumers literally eating $5 bills, which ...
- April Sales Down As Consumers Swerve To Avoid SUVs, Trucks
Marketing Daily, Karl Greenberg - Thursday, May 1, 2008
[Automotive] But, says Edmunds.com's Jesse Toprak, sales of full-sized trucks and body-on-fra ...
- Harley Targets Younger Consumer With Sub-Brand
Marketing Daily, Karl Greenberg - Thursday, May 1, 2008
[Automotive] The importance of the brand's mystique is reflected in the acron ...
- Makers Of Large Vehicles Just Can't Keep Truckin' On
Marketing Daily, Karl Greenberg - Wednesday, April 30, 2008
[Automotive] "GM needs to do something more; it's tragic that it's t ...
- VW Takes A Stab At Polling To Engage A Younger Consumer
Marketing Daily, Karl Greenberg - Wednesday, April 30, 2008
[Automotive] Global Insight's Aaron Bragman says the brand is trying to juxtapo ...
- AutoTrader.com Ads Announce Expansion To New Vehicles
Marketing Daily, Karl Greenberg - Tuesday, April 29, 2008
[Automotive] "One thing that sports does for us real well is ...
- Cerveza Tecate Boosts Presence In Boxing Arena
Marketing Daily, Karl Greenberg - Tuesday, April 29, 2008
[Beverages] For fans in Latin America and among Hispanic Americans, boxing ...
- High Gas Prices Have Consumers Looking At Motorcycles
Marketing Daily, Karl Greenberg - Thursday, April 24, 2008
[Automotive] "The other category that has been benefiting from fuel prices h ...
- Audi Ties R8 To Promotion Of 'Iron Man,' Due Out May 2
Marketing Daily, Karl Greenberg - Wednesday, April 23, 2008
[Automotive] "You will naturally get a halo effect from the car. Peop ...
- Ford Leverages Model T Centennial To Celebrate Ford
Marketing Daily, Karl Greenberg - Wednesday, April 23, 2008
[Automotive] A company spokesperson did not say whether Ford was going ...
- Hybrid Cars Are Selling Like Hot Cakes, Study Finds
Marketing Daily, Karl Greenberg - Tuesday, April 22, 2008
[Automotive] People who buy hybrids may favor a new kind of engin ...
- Ford Easing Off Sync Accelerator, Focusing On Innovation
Marketing Daily, Karl Greenberg - Tuesday, April 22, 2008
[Automotive] "The vision I have and that I am trying to evangeli ...
- AT&T Dangles Olympics Trip In Online, Mobile Campaign
Marketing Daily, Karl Greenberg - Monday, April 21, 2008
[Telecom] AT&T is announcing one grand-prize winner weekly for eight weeks starti ...
- General Motors Bundles All Brands Except Chevy, Saturn
Marketing Daily, Karl Greenberg - Monday, April 21, 2008
[Automotive] Although superficially it may seem as if the changes might weak ...
- American Express CMO: 'Go From Disrupting To Empowering'
Marketing Daily, Karl Greenberg - Friday, April 18, 2008
[Conference] Claire Bennett threw down a gauntlet at the outset: digital, traditiona ...