- P&G Unit Chief Lights The Way To Entertained Consumers
Marketing Daily, Karl Greenberg - Friday, April 18, 2008
[Conference] "What we have learned in eight years is that there ...
- Hilfiger, Sony Create Web Channel For Jam Sessions
Marketing Daily, Karl Greenberg - Thursday, April 17, 2008
[Retail] The site was produced by Amsterdam-based Media Republic. Tommy Hilfiger a ...
- Edmunds.com Now Offering Crystal Ball On Vehicle Prices
Marketing Daily, Karl Greenberg - Thursday, April 17, 2008
[Automotive] "This came up, this new product, because consumers always asked n ...
- BMW's TV, Web Campaign Focuses On Souped-Up M3 Engine
Marketing Daily, Karl Greenberg - Wednesday, April 16, 2008
[Automotive] The effort includes a meta-video about how GSD&M shot the sp ...
- Study Finds The Rich Are Like Us: They Comparison-Shop, Too
Marketing Daily, Karl Greenberg - Wednesday, April 16, 2008
[Research] In affluent houses, mothers depend on children for ideas on bran ...
- Courvoisier Points New Effort At Urbanites In Major Markets
Marketing Daily, Karl Greenberg - Tuesday, April 15, 2008
[Spirits] After L.A., the stores will appear in San Francisco, New Yor ...
- Clear Channel, Dacor Deal Puts Brand In Sporting Events
Marketing Daily, Karl Greenberg - Tuesday, April 15, 2008
[Sports] Dacor will provide appliances for 580 condominiums to be built ther ...
- Flying On A Wing And A Prayer
Marketing Daily, Karl Greenberg - Monday, April 14, 2008
If I'm taking a trip to, say, Detroit, and I can ...
- Dunkin' Donuts Inks Deal With Fenway Sports Group
Marketing Daily, Karl Greenberg - Monday, April 14, 2008
[Restaurants] The Boston Red Sox are both a client and sibling ...
- Airline's Marketing Disaster Exacerbated By Low Safety Regard
Marketing Daily, Karl Greenberg - Friday, April 11, 2008
[Transportation] "One of the loyalty laws is that people who are loy ...
- Scotts' $30 Million Campaign Touts Fertilizer, Water Savings
Marketing Daily, Karl Greenberg - Friday, April 11, 2008
[Packaged Goods] The campaign comprises national television, local radio, weekly news a ...
- Sponsors Flock To N.Y.'s Seventh Tribeca Film Festival
Marketing Daily, Karl Greenberg - Thursday, April 10, 2008
[Entertainment] There are 12 returning and 5 new top-level, or Signature, sponsor ...
- WNBA Deals With Kia, IHOP, Pitney Bowes
Marketing Daily, Karl Greenberg - Thursday, April 10, 2008
[Sports] WNBA offers a level of "athlete authenticity" one doesn't find ...
- LoJack Campaign Portrays Horrors, Relief In Theft, Recovery
Marketing Daily, Karl Greenberg - Wednesday, April 9, 2008
[Automotive] LoJack spokesperson Paul McMahan says this is the company's first fu ...
- 7-Eleven Promotes 'Iron Man' With Slurpee Flavor
Marketing Daily, Karl Greenberg - Wednesday, April 9, 2008
[Retail] The company is also doing a cross promotion with Foot Locker--al ...
- Ford Puts Employees To Work Selling Ford
Marketing Daily, Karl Greenberg - Tuesday, April 8, 2008
[Automotive] The current effort is much more product focused. "[Bold Moves] w ...
- In Rural Florida, Everything Old Is Old Again
Marketing Daily, Karl Greenberg - Tuesday, April 8, 2008
Although I've read enough market research to know that Americans in rur ...
- Porsche Campaign Distinguishes Boxster, Cayman Models
Marketing Daily, Karl Greenberg - Thursday, April 3, 2008
[Automotive] Although there is likely to be television advertising in Porsche's futur ...
- Trucks, SUVs Were A Drag On Sales In March
Marketing Daily, Karl Greenberg - Wednesday, April 2, 2008
[Automotive] If there was a winner last month, it was Honda, whi ...
- A Chat With Finbarr O'Neill, Now At J.D. Power
Marketing Daily, Karl Greenberg - Wednesday, April 2, 2008
[Automotive] "We are looking to expand upstream and not just be retrospectiv ...
- Nielsen Reports '07 Ad Spend Up 0.6% Overall*
Marketing Daily, Karl Greenberg - Tuesday, April 1, 2008
[Research] Autos--traditionally the biggest spender--also had the greatest dollar and percent declin ...
- Salon Selectives Relaunches With National TV Campaign
Marketing Daily, Karl Greenberg - Tuesday, April 1, 2008
[Packaged Goods] "Our job, coming into it, was to tease out wh ...
- Industry Is On The Ropes After A One-Two Punch
Marketing Daily, Karl Greenberg - Monday, March 31, 2008
[Automotive] "Some shoppers seem to be waiting for dramatic incentive announcements th ...
- First National Quit Smoking Campaign Readies Launch
Marketing Daily, Karl Greenberg - Monday, March 31, 2008
[Health] "What we are trying to do with EX is offer smoke ...
- Amway Taking Back Its Name In Multimillion-Dollar Campaign
Marketing Daily, Karl Greenberg - Friday, March 28, 2008
[Retail] "Nobody is turning around and saying these products suck," says Bra ...
- Pontiac Ties NCAA Backing To New-Vehicle Launch, A First
Marketing Daily, Karl Greenberg - Friday, March 28, 2008
[Automotive] Chris Hornberger, Pontiac advertising manager, says Pontiac is running three a ...
- With Sales, Ford Now Able To Focus On Core Brands
Marketing Daily, Karl Greenberg - Thursday, March 27, 2008
[Automotive] Despite the fire sale, Wes Brown, an analyst with L.A.-based IceOlog ...
- New National Maidenform Campaign 'Feels Right'
Marketing Daily, Karl Greenberg - Thursday, March 27, 2008
[Packaged Goods] "We chose to launch the campaign with the Breakthrough Backle ...
- Unilever Launches Micro-Series For 'Fresh Takes' Products
Marketing Daily, Karl Greenberg - Wednesday, March 26, 2008
[Packaged Goods] The new effort is an extension of the "Real Beaut ...
- Firestone To Get Top Billing In New MLB Deal
Marketing Daily, Karl Greenberg - Wednesday, March 26, 2008
[Automotive] Phil Pacsi, VP/North American consumer tire marketing, says the move pu ...