- Hanes Sets 'Average Joe' Loose Among Celebs, Athletes
Marketing Daily, Karl Greenberg - Tuesday, March 25, 2008
[Packaged Goods] Davesdetours.com features videos, celebrity interviews, daily blogs and a scoreboa ...
- Michigan AAA Finds Mileage Trumps All Among Car Buyers
Marketing Daily, Karl Greenberg - Tuesday, March 25, 2008
[Automotive] Members appeared to be at odds with the state's automakers, w ...
- Chrysler Brings Consumers Into Advisory Boardroom
Marketing Daily, Karl Greenberg - Monday, March 24, 2008
[Automotive] Justin Cooper, co-founder, chief marketing and innovation officer at Passenger, sa ...
- 'Got Milk?' Campaign Heads Over To YouTube In 2008
Marketing Daily, Karl Greenberg - Monday, March 24, 2008
[Beverages] The campaign, via Goodby, Silverstein & Partners, introduces a fictive, milk-enhanc ...
- 'Got Milk?' Campaign Heads To YouTube In 2008
Online Media Daily, Karl Greenberg - Monday, March 24, 2008
The California Milk Processor Board (CMPB), who introduced the original "Got Milk ...
- Mercedes To Tout AMG Marque For Second Time Ever
Marketing Daily, Karl Greenberg - Friday, March 21, 2008
[Automotive] The company expects to have relatively low sales of the C6 ...
- Suzuki Unveils Kizashi As A Sign Of Things To Come
Marketing Daily, Karl Greenberg - Friday, March 21, 2008
[Automotive] Also changing in 2008 is the ad creative. The company f ...
- Land Rover Plays Up Adventurous Spirit In Ads
Marketing Daily, Karl Greenberg - Thursday, March 20, 2008
[Automotive] Land Rover is launching a national advertising campaign to tout t ...
- At The N.Y. Auto Show: Q&A With GM's Mark LaNeve
Marketing Daily, Karl Greenberg - Thursday, March 20, 2008
[Automotive] Mark LaNeve, General Motors head of sales and marketing, concedes th ...
- NY Auto Show Roundup: Mercedes, Nissan, BMW And GM
Marketing Daily, Karl Greenberg - Thursday, March 20, 2008
[Automotive] The New York Auto Show press days are in full swin ...
- Buick Talks Art, Design In Prelude To N.Y. Auto Show
Marketing Daily, Karl Greenberg - Wednesday, March 19, 2008
[Automotive] The new TV spots offer an interesting take on Buick's a ...
- Marketers With Engaged Consumers Outperform Competition
Marketing Daily, Karl Greenberg - Wednesday, March 19, 2008
[Research] "Partly, it's based on expectation of customer: if you go ...
- Former Audi Brand Director Settles In At Edmunds.com
Marketing Daily, Karl Greenberg - Tuesday, March 18, 2008
[Automotive]Marketing Daily sits down with Stephen Berkov to ask questions lik ...
- Hilton Garden Inn Bows Largest Media Buy To Date
Marketing Daily, Karl Greenberg - Tuesday, March 18, 2008
[Hospitality] "In the U.S., we finally have coast-to-coast distribution; it's our opportuni ...
- Nestle Breaks National Campaign For PowerBar
Marketing Daily, Karl Greenberg - Monday, March 17, 2008
[Food] The centerpiece is a 30-second spot showing six-time Olympic gold medali ...
- Bridgestone, Hockey League In Multi-Year Promo Deal
Marketing Daily, Karl Greenberg - Monday, March 17, 2008
[Automotive] The deal with the NHL gives the company's U.S. and Canadi ...
- Toyota Markets Matrix At Asian-American Film Festival
Marketing Daily, Karl Greenberg - Friday, March 14, 2008
[Automotive] Toyota's Cindy Knight says the automaker is launching simultaneous campaigns f ...
- Big Apple Welcomes Auto Show
Marketing Daily, Karl Greenberg - Friday, March 14, 2008
The New York auto show is the caboose at the end ...
- Lexus Bags The Swag In Upcoming Vehicle Events
Marketing Daily, Karl Greenberg - Thursday, March 13, 2008
[Automotive] Starting this year, Lexus will replace its "Taste of Lexus" lifesty ...
- Vegas.com Launches $20 Million National Cable Campaign
Marketing Daily, Karl Greenberg - Thursday, March 13, 2008
[Tourism] In one ad, Allyn Rachel plays an employee of the W ...
- Kimberly-Clark Leverages Olympics Emotion For Kleenex Film
Marketing Daily, Karl Greenberg - Wednesday, March 12, 2008
[Packaged Goods] The film will comprise footage taken at spontaneous events ...
- Benetton Ads Focus On Micro-Credit Program In Africa
Marketing Daily, Karl Greenberg - Wednesday, March 12, 2008
[Retail] "We have always had two kinds of advertising campaigns: the mo ...
- Lexus Zeroes In On 'F' In New Ads For IS-F Sports Sedan
Marketing Daily, Karl Greenberg - Tuesday, March 11, 2008
[Automotive] Brian Bolain, national interactive automotive events manager, says the F campai ...
- Dealerships' Online Marketing Growing Increasingly Savvy
Marketing Daily, Karl Greenberg - Tuesday, March 11, 2008
[Automotive] "The data show the emergence of specialized Internet media buyers ...
- Buick Dangles Tiger As 'Your Caddy' In New Promotion
Marketing Daily, Karl Greenberg - Monday, March 10, 2008
[Automotive] Buick will support with an integrated TV, print, interactive and rad ...
- Brooklyn Shoe Brand Pony Rides Again Via San Diego
Marketing Daily, Karl Greenberg - Monday, March 10, 2008
[Retail] "[The campaign is] a parody of ads that take things w ...
- Despite Gas Hikes, Hybrid Sales Aren't Booming, Study Shows
Marketing Daily, Karl Greenberg - Friday, March 7, 2008
[Automotive] The study also finds that new-vehicle buyers who say they a ...
- Austin's SXSW Draws Movies, Music, Media, Marketers
Marketing Daily, Karl Greenberg - Friday, March 7, 2008
[Entertainment] "What makes SXSW different from other music 'festivals,' says a Mill ...
- Wachovia Securities Goes With 'With' In New Campaign
Marketing Daily, Karl Greenberg - Thursday, March 6, 2008
[Financial Services] The effort includes four TV spots that show everyday scen ...
- Ford's Newest Hispanic Campaign Turns On 'Luchadores''
Marketing Daily, Karl Greenberg - Wednesday, March 5, 2008
[Automotive] The effort uses the Mexican version of professional wrestling--in which mask ...