- Denny's Campaign Leverages Presidential Election Year
Marketing Daily, Karl Greenberg - Wednesday, March 5, 2008
[Restaurants] Centered at vote4real.com, the campaign plays off the political scene wi ...
- February Was A Flop For Everyone But Mercedes-Benz
Marketing Daily, Karl Greenberg - Tuesday, March 4, 2008
[Automotive] The good news for the Big Three was that their effor ...
- Dannon Launches Jamie Lee Curtis Activia Ads
Marketing Daily, Karl Greenberg - Tuesday, March 4, 2008
[Food] Rothman says that in the first phase Curtis helps the everyd ...
- General Motors, Virgin Airways Ink Mutual Promotions
Marketing Daily, Karl Greenberg - Tuesday, March 4, 2008
[Transportation] Cheryl Catton, Chevrolet's director of marketing, said the agreement with Virg ...
- Allstate 'Girls' Ogle Racer Kasey Kahne In New Campaign
Marketing Daily, Karl Greenberg - Monday, March 3, 2008
[Financial Services] "What we have done is create characters who are malleable--w ...
- Coty, Playboy Agree To Develop Men's Fragrance Line
Marketing Daily, Karl Greenberg - Monday, March 3, 2008
[Beauty] Chicago-based research firm Mintel, which released a study on men's fragrance ...
- Anheuser: We Based Super Bowl Buy On Web Integration
Marketing Daily, Karl Greenberg - Friday, February 29, 2008
[Beverages] Speaking at the ANA's Everything TV & Video Forum, A-B's To ...
- Liberty Mutual Doubles Spend To Back Web-Based Films
Marketing Daily, Karl Greenberg - Friday, February 29, 2008
[Financial Services] "The insurance category is the most competitive ad category a ...
- Liberty Mutual Doubles Spend To Back Web-Based Films
Online Media Daily, Karl Greenberg - Friday, February 29, 2008
Boston-based insurance company Liberty Mutual is doubling its marketing spend this ye ...
- Ford Of Canada Lets Customers Stand For The Brand
Marketing Daily, Karl Greenberg - Thursday, February 28, 2008
[Automotive] "We don't own the brand the way we used to; consume ...
- Coldwell Banker Campaign Sidesteps 'Sea Of Sameness'
Marketing Daily, Karl Greenberg - Thursday, February 28, 2008
[Real Estate] COO Charlie Young says that when the company began planni ...
- Dodge Using Journey To Get Buyers Pacifica Could Not
Marketing Daily, Karl Greenberg - Wednesday, February 27, 2008
[Automotive] "The ads will focus on how Journey can enable you ...
- Jarvik Defends Rep In Wake Of Lipitor Ad Recall
Marketing Daily, Karl Greenberg - Wednesday, February 27, 2008
[Pharma] "The record needs to show that the ad campaign Pfizer tasteful ...
- Mercedes Adds TV to 'Mixed Tape' Program
Marketing Daily, Karl Greenberg - Tuesday, February 26, 2008
[Automotive] Mercedes-Benz is taking its three-year-old online music-download program "Mixed Tape" a ...
- Pepsi Brands Meadowlands Ferris Wheel
Marketing Daily, Karl Greenberg - Tuesday, February 26, 2008
[Beverages] A 287-foot tall Ferris wheel in the Meadowlands will get Pep ...
- TV Extension Quite Ends Where WWW Begins
Marketing Daily, Karl Greenberg - Friday, February 22, 2008
[Research] Early in the millennium, "convergence" was the buzzword for how t ...
- Older Consumers Favor TV, Print, But Net Lures Browsers In Big Numbers
MediaDailyNews, Karl Greenberg - Friday, February 22, 2008
If eyeballs are glued to any tube, it's more and more like ...
- Study: You Tube, Etc. Trumps Boob Tube
Online Media Daily, Karl Greenberg - Friday, February 22, 2008
[Research] Early in the millennium, "convergence" was the buzzword for how t ...
- BMW Mini Campaign Supports Brand, Launches Clubman
Marketing Daily, Karl Greenberg - Thursday, February 21, 2008
[Automotive] Says the company's marketing communications manager, efforts running now aim ...
- Toy Show Attendance Way Up As Market, Web Segment Excites
Marketing Daily, Karl Greenberg - Wednesday, February 20, 2008
[Packaged Goods] According to NPD, connected Web toys are a growth segme ...
- Scion Goes After Urban Youths With Street, Web Campaign
Marketing Daily, Karl Greenberg - Tuesday, February 19, 2008
[Automotive] The animated "deviants" are gremlin-like characters that were central to Attik ...
- Coca-Cola Launches Coke Zero, NCAA Fan Blog Promo
Marketing Daily, Karl Greenberg - Friday, February 15, 2008
[Beverages] "There will also be extensive point-of-purchase material by the end ...
- ExxonMobil Pushes Relationship With Nascar For Mobil 1
Marketing Daily, Karl Greenberg - Friday, February 15, 2008
[Automotive] One ad in the new aggressive campaign has a mom ...
- Adidas Campaign Takes Consumers Back To The Future
Marketing Daily, Karl Greenberg - Thursday, February 14, 2008
[Retail] The first of five films won't be product-focused, while the re ...
- Appliances Market Suffers Effects Of Housing Downturn
Marketing Daily, Karl Greenberg - Thursday, February 14, 2008
[Electronics] Sears, Lowe's and Home Depot combined comprise half of the maj ...
- Toyota Pitches Corolla To Dreamers With Little Coin
Marketing Daily, Karl Greenberg - Wednesday, February 13, 2008
[Automotive] Says Saatchi & Saatchi's Greg Wells: "The challenge was to rejuvena ...
- Heads Roll--Again--As Kia Rushes To Own U.S. Market Segment
Marketing Daily, Karl Greenberg - Wednesday, February 13, 2008
[Automotive] "When Kia was up 4% at the end of last ye ...
- Ferrell's 'Jackie Moon' Improvs For P&G's Old Spice
Marketing Daily, Karl Greenberg - Tuesday, February 12, 2008
[Packaged Goods] "This is part of an ongoing 'Experience is Everything'... th ...
- General Motors Launches Wiki To Celebrate Centennial
Marketing Daily, Karl Greenberg - Monday, February 11, 2008
[Automotive] GM spokesperson Scot Keller says the project will get promoted v ...
- DeKuyper Brand Reorganizes Its Marketing Strategy
Marketing Daily, Karl Greenberg - Monday, February 11, 2008
[Spirits] "The biggest point is that consumers are really confused when th ...