- Horan Says Behavioral Targeting Shouldn't Mean Overtargeting
Show Daily, Karl Greenberg - Monday, February 11, 2008
Peter Horan, CEO, IAC Media and Advertising, the first speaker at today ...
- Boil it Down!
Show Daily, Karl Greenberg - Monday, February 11, 2008
Talking about behavioral targeting strikes me as bit like analyzing a ja ...
- Granular targeting works for smaller companies
Show Daily, Karl Greenberg - Monday, February 11, 2008
Holly Hop, group media drector at Critical Mass, speaking at a pan ...
- Privacy? Pshaw!
Show Daily, Karl Greenberg - Monday, February 11, 2008
Panelists on social media said that the notion of full disclosure ...
- At OMMA Mobile: It's Time To Market Up Close, Personal
Marketing Daily, Karl Greenberg - Friday, February 8, 2008
[Strategy] "What advertisers don't always get is that it's a small scre ...
- IntelliChoice Reports GM Chipping Away At Value Leaders
Marketing Daily, Karl Greenberg - Thursday, February 7, 2008
[Automotive] "The thing that's interesting is that, for GM, there is ...
- Bridgestone Goes Beyond Comfort Zone, Onto The Green
Marketing Daily, Karl Greenberg - Thursday, February 7, 2008
[Automotive] "PGA made good sense for Bridgestone. And NFL was also ...
- Does Advertising Work on Mobile
Show Daily, Karl Greenberg - Thursday, February 7, 2008
One questioner from the audience during the Mobilizing the Agency panel wonder ...
- Research and Testing Proves Mobile Marketing's Worth
Show Daily, Karl Greenberg - Thursday, February 7, 2008
Angela Steele, global account director, starcome worldwide, says there is so f ...
- Be Relevant, say Mobile Mavens
Show Daily, Karl Greenberg - Thursday, February 7, 2008
Angela Steele of global Account Director, Starcom Worldwide, said methodology on advertisi ...
- Mobile Buyers Say Market Will Grow
Show Daily, Karl Greenberg - Thursday, February 7, 2008
Mobile media sellers at the OMMA Mobile conference conceded that as t ...
- Advertisers Should be Willing to Experiment
Show Daily, Karl Greenberg - Thursday, February 7, 2008
Lisa Hsia of Bravo says that luring advertisers to devote more budg ...
Show Daily, Karl Greenberg - Thursday, February 7, 2008
Jeff Miller, president of mobile media copany Telescope, says the company ...
- Lisa Hsia of Bravo says Mobile efforts aren't new to Bravo
Show Daily, Karl Greenberg - Thursday, February 7, 2008
Lisa Hsia, SVP new media at Bravo named some Bravo's mobile digit ...
- Virgin America Campaign Sets The Mood For Flying
Marketing Daily, Karl Greenberg - Wednesday, February 6, 2008
[Transportation] The print, newspaper, outdoor, and digital ads feature real Virgin Ameri ...
- Pro Football Remains America's Favorite Sport
Marketing Daily, Karl Greenberg - Wednesday, February 6, 2008
[Research] Harris last month polled 2,302 adults, of whom 1,562 follow o ...
- Weighing In On The Bigger Game
Marketing Daily, Karl Greenberg - Tuesday, February 5, 2008
And how about that IdeaCast spot? Here was an ad within ...
- Lexus Backs Its Hybrids With 'Power Of H' Campaign
Marketing Daily, Karl Greenberg - Tuesday, February 5, 2008
[Automotive] This effort, via Lexus' long-time ad AOR El Segundo, Calif.-based TeamOn ...
- Chrysler Launches On Super Bowl. Okay ... Near Super Bowl
Marketing Daily, Karl Greenberg - Monday, February 4, 2008
[Automotive] "Our [first-quarter] media strategy is high impact," says John Plecha, he ...
- Marketers Commiserated In January With A Group Hug
Marketing Daily, Karl Greenberg - Monday, February 4, 2008
[Automotive] Among the surprises: General Motors saw sales rise last month, perenni ...
- Kraft's Nabisco Putting On The Ritz At Fenway Racing
Marketing Daily, Karl Greenberg - Friday, February 1, 2008
[Food] The brand is extending its "Official Cracker of Nascar" status f ...
- GMC's Super Bowl Ad Bows 'Never Say Never' Theme
Marketing Daily, Karl Greenberg - Thursday, January 31, 2008
[Automotive] The line will be incorporated throughout a new campaign. A n ...
- DMA Points To ROI: Direct Works For Cars
Marketing Daily, Karl Greenberg - Thursday, January 31, 2008
[Automotive] Auto dealers spent $7.3 billion on direct marketing campaigns in 200 ...
- BrandIntel Study Reveals Some Surprise Winners
Marketing Daily, Karl Greenberg - Wednesday, January 30, 2008
[Automotive] BrandIntel says the Web chatter is the very tide of opini ...
- Taco Bell's Super Bowl Ad Emphasizes Meal Quality
Marketing Daily, Karl Greenberg - Wednesday, January 30, 2008
[Restaurants] Pre-game exposure and the ad during the Super Bowl launch ...
- BrandIntel Study Reveals Some Surprise Winners
Online Media Daily, Karl Greenberg - Wednesday, January 30, 2008
BrandIntel says the Web chatter is the very tide of opinion new-vehic ...
- Living In A Branded City, Underground
Marketing Daily, Karl Greenberg - Tuesday, January 29, 2008
Instead of a cacophony of garbage that tends to cancel itself o ...
- Don't Look For Warm Reception For Diesel-Powered Vehicles
Marketing Daily, Karl Greenberg - Tuesday, January 29, 2008
[Automotive] "The only way I can explain it is that the escalati ...
- Teleflora, Hearst And NBC Launch Mother's Day Campaign
Marketing Daily, Karl Greenberg - Tuesday, January 29, 2008
[Packaged Goods] The NBC one-hour special, airing during prime time on Mother ...
- Truck Marketers Take Aim At Quickly Shifting Target
Marketing Daily, Karl Greenberg - Monday, January 28, 2008
[Automotive] Neither Ford or Dodge is likely to hit that target ...