Mobile media sellers at the OMMA Mobile conference conceded that as the economy tightens, and ad budgets get sliced, digital will weather the storm. They spoke about how to win marketers.
Glenn Myers, director of mobile product management at Microsoft Advertiser and Publisher Solutions says "One lesson in mobile is that mobile complements the online experinece. It's
not the same but complements. We have to protect the end user experience," he said, adding that the company ran a pilot program in Japan before launching ads in hotmail there.
Jason
Gruber, director for mobil and cable solutions at AOLÂ "I think the biggest thing AOL can do for brands that makes us stand out is look at how we do campaigns for something that we weren't
recongized for. He says that, going forward, the company will be focused on 'brass tacks'. "The third screen is going to be at the heart of everything."
The panelists said that,
based on numbers they are seeing already this year, "We will see very significant gorwth in mobile this year," said Gruber. "It's how big can we get over this year, and value in combination
with other media."