- New Dunkin' Donuts Marketing Runs On Videos
Marketing Daily, Karl Greenberg - Monday, January 28, 2008
[Restaurants] A Dunkin' Donuts media manager says the company isn't shifting dolla ...
- J.D. Power Says Hummer Has Friendliest Web Site
Marketing Daily, Karl Greenberg - Friday, January 25, 2008
[Automotive] Arianne Walker, director of automotive marketing and media research at J. ...
- GM's Chevy Division Hopes To Paint Tinseltown Green
Marketing Daily, Karl Greenberg - Friday, January 25, 2008
[Automotive] Chevrolet will have 100 Tahoe Hybrids, FlexFuel E85 Tahoe and Suburb ...
- Chrysler Puts Brand Thoughts In Engineers' Minds
Marketing Daily, Karl Greenberg - Thursday, January 24, 2008
[Automotive] Explains a spokesperson, "It has been until now platform-based, so the ...
- Saturn Set To Tout Its Green-iosity With 'Rethink' Tag
Marketing Daily, Karl Greenberg - Thursday, January 24, 2008
[Automotive] The GM division had an active year in 2007, launching so ...
- Unilever Updates Butter Campaign With Wry Look Back
Marketing Daily, Karl Greenberg - Wednesday, January 23, 2008
[Food] The national broadcast advertising portion kicked off last week with ...
- CareerBuilder.com Campaign Offers Sense of Empowerment
Marketing Daily, Karl Greenberg - Wednesday, January 23, 2008
[Technology] TV ads will run during high-anxiety periods like Sunday evenings, befo ...
- Mintel: Taste For Imported Beer Strong, Growing
Marketing Daily, Karl Greenberg - Tuesday, January 22, 2008
[Beverages] The consultancy says the upgrade trend is being driven--as in oth ...
- O'Charley's Campaign Puts Its Brand On A Roll
Marketing Daily, Karl Greenberg - Tuesday, January 22, 2008
[Restaurants] The vice president/marketing says that, although the rolls are central image ...
- New Anti-Smoking Ads Turn Marketing On Its Ear
Marketing Daily, Karl Greenberg - Monday, January 21, 2008
[Strategy] The new push, "The Sunny Side of Truth," is a tongue-in-che ...
- Unilever Targets Young Women Who Watch Super Bowl
Marketing Daily, Karl Greenberg - Friday, January 18, 2008
[Packaged Goods] The company will pitch the brand with a new "Li ...
- Consultancy Mines Data To Develop 'Vehicle DNA'
Marketing Daily, Karl Greenberg - Friday, January 18, 2008
[Automotive] "One of our positions is that for new vehicle buyers, ...
- Quality Of Brand Awareness On Super Bowl Is Winning Key
Marketing Daily, Karl Greenberg - Thursday, January 17, 2008
[Sports] Brand Keys says that return on investment is really consequent ...
- Infiniti Kiosk To Enter New Dimension On Design Tour
Marketing Daily, Karl Greenberg - Thursday, January 17, 2008
[Automotive] The company is expecting some 200,000 people to try the kios ...
- Hyundai Looking For Brand-Boosting Halo In Genesis
Marketing Daily, Karl Greenberg - Wednesday, January 16, 2008
[Automotive] Says Wayne Killen, head of product development: "It's not a questi ...
- BMW Looks To Mini As It Launches New Series In U.S.
Marketing Daily, Karl Greenberg - Wednesday, January 16, 2008
[Automotive] Says Jack Pitney, VP/marketing for BMW, the effort will bear so ...
- They Were Mixing It Up At The Auto Show In Detroit
Marketing Daily, Karl Greenberg - Tuesday, January 15, 2008
[Automotive] The rough mix included automakers without trucks launching trucks, luxury mak ...
- Audi Gears Up For Super Bowl Ad, Sedan Launches
Marketing Daily, Karl Greenberg - Tuesday, January 15, 2008
[Automotive] Since Audi buyers go to Audi.com before purchasing, CMO Scott Keo ...
- General Motors Chair Talks Trash, Debuts New Hummer
Marketing Daily, Karl Greenberg - Monday, January 14, 2008
[Automotive] Rick Wagoner held forth on all things alternative Sunday at t ...
- Mercedes-Benz Unveils GLK, Outlines Marketing Support
Marketing Daily, Karl Greenberg - Monday, January 14, 2008
[Automotive] A new TV spot breaks next week with regional and nation ...
- Kia Motors Inks Multi-Year Partnership With NBA
Marketing Daily, Karl Greenberg - Friday, January 11, 2008
[Automotive] Kia CEO Len Hunt said the deal complements Kia's sponsorship ...
- A Pleased Mitsubishi Re-ups With Arena Football
Marketing Daily, Karl Greenberg - Friday, January 11, 2008
[Automotive] Dan Kuhnert, EVP/sales and marketing, says Mitsubishi found the relationship ...
- P&G Invites Consumer Videos In Swiffer Cross-Promo
Marketing Daily, Karl Greenberg - Thursday, January 10, 2008
[Packaged Goods] Glenn Williams, external relations manager at P&G, says the effo ...
- KPMG: Industry Is Past Rockiest Part Of Road
Marketing Daily, Karl Greenberg - Thursday, January 10, 2008
[Automotive] The next phase, says the auditing firm, will be a revoluti ...
- P&G Ties New Dawn Campaign To Football Bowl Season
Marketing Daily, Karl Greenberg - Wednesday, January 9, 2008
[Packaged Goods] The football-themed leg of the campaign features Pat Smith, wi ...
- K-C Launches Largest Non-Trad Effort For Cottonelle
Marketing Daily, Karl Greenberg - Wednesday, January 9, 2008
[Packaged Goods] The Cottonelle brand manager says that the effort centers ...
- How Delightful Do We Find Cars? Let Them Count The Ways
Marketing Daily, Karl Greenberg - Tuesday, January 8, 2008
[Automotive] A consultancy tallies up the number of times consumers describe ...
- Xerox Rebrand Animates Logo, First Time In 40 Years
Marketing Daily, Karl Greenberg - Tuesday, January 8, 2008
[Technology] Richard Wergan, VP/brand marketing and advertising at the company, says t ...
- New Chevy Malibu In Short Supply. That's Good. Wait, It's Bad
Marketing Daily, Karl Greenberg - Monday, January 7, 2008
[Automotive] Some analysts say the shortage of product in showrooms reflects t ...
- Geico Teams With Zoos For Tours, Launches New Ads
Marketing Daily, Karl Greenberg - Monday, January 7, 2008
[Financial Services] The effort, with the Association of Zoos and Aquariums a ...