- Caddy's Offers Experiences To High-End Buyers
Marketing Daily, Karl Greenberg - Thursday, July 1, 2010
"These will be golf clinics that include opportunities to test Cadillac models ...
- Chevy Adds 4 Markets For Volt Introduction
Marketing Daily, Karl Greenberg - Thursday, July 1, 2010
Chairman Ed Whitacre also announced that the company is going to batt ...
- Bosch Effort Focuses On Refrigerator Technology
Marketing Daily, Karl Greenberg - Wednesday, June 30, 2010
Bosch is launching a new French-door refrigerator in the U.S. but t ...
- Mountain Dew Extends Label Art Effort
Marketing Daily, Karl Greenberg - Wednesday, June 30, 2010
"There's definitely a consistency between the DEWmocracy and Green Label efforts ...
- Whitacre: Volt To Tour Against "Range Anxiety"
Raw, Karl Greenberg - Thursday, July 1, 2010
Chevrolet had planned to introduce its forthcoming electric car, the Volt, ...
- Goodwill Looks To Measure Donation Effect
Marketing Daily, Karl Greenberg - Monday, June 28, 2010
The effort also includes a new "Donate" icon, a "D" with recycle-sty ...
- Fla. County Busy Selling Unspoiled Beauty
Marketing Daily, Karl Greenberg - Monday, June 28, 2010
The campaign uses a "fresh TV" approach wherein a raft of ...
- ESPN Launches Summer X Games Campaign
MediaDailyNews, Karl Greenberg - Monday, June 28, 2010
ESPN is launching a new campaign today as it prepares for t ...
- Kia Preps Tour, Facebook Effort for Soul
Marketing Daily, Karl Greenberg - Friday, June 25, 2010
The latter involves a mash-up program using the hamsters from the n ...
- Aprilia Vid Mocks Out BMW Table Trick
Marketing Daily, Karl Greenberg - Friday, June 25, 2010
An Aprilia RSV4 motorcycle rolls into a dingy garage where a tab ...
- Ford Backs Toby Keith
Raw, Karl Greenberg - Monday, June 28, 2010
Country star Toby Keith is continuing his years-long partnership with Ford Truc ...
- MGM Taps RPA
Raw, Karl Greenberg - Monday, June 28, 2010
MGM Resorts International has tapped RPA as its agency of record ...
- Nissan, Lance Armstrong Ride Hand-In-Hand
Marketing Daily, Karl Greenberg - Thursday, June 24, 2010
The effort for the car, which goes on sale in late fal ...
- Dealers Flock To West Point To Drive Jeep
Marketing Daily, Karl Greenberg - Thursday, June 24, 2010
One influential dealer tells Marketing Daily that the issue is the econom ...
- Ford Puts 'Fiesta Movement' Inside Dealerships
Marketing Daily, Karl Greenberg - Wednesday, June 23, 2010
When owners come to pick up the cars, they will get ...
- Smartphone Users Want Connection-To-Go
Marketing Daily, Karl Greenberg - Wednesday, June 23, 2010
Before price is revealed, 77% of smartphone owners say they are interest ...
- Chevy Plugs Into Microsoft's Kinect For Volt
Marketing Daily, Karl Greenberg - Wednesday, June 23, 2010
"What is so exciting is that this is a multi-screen innovation; th ...
- Volvo Dangles XC60 In Online Game
Marketing Daily, Karl Greenberg - Tuesday, June 22, 2010
The "Lost in Forks" creative, showing the Volvo XC60 and scenes fr ...
- J.D. Power: Smartphone Owners Want Phoney Cars
Raw, Karl Greenberg - Wednesday, June 23, 2010
There are around 45 million smartphones in use in the U.S. no ...
- Study: BP Has Lost A Billion In Brand Value
Marketing Daily, Karl Greenberg - Monday, June 21, 2010
General Sentiment CEO Greg Artzt says it will cost BP a fortu ...
- Power: Quality Greatly Affects Purchase Decision
Marketing Daily, Karl Greenberg - Monday, June 21, 2010
J.D. Power says that last year consumers predominantly discussed the woes ...
- Volvo Launches "Lost in Forks" for XC60
Raw, Karl Greenberg - Tuesday, June 22, 2010
Volvo Cars of North America activating product placement of its XC60 crossov ...
- Forget TV; Chevrolet and Microsoft To Launch Web 6.0 Push for Volt
Raw, Karl Greenberg - Tuesday, June 22, 2010
Wrap your mind around this: Chevrolet and Microsoft Advertising is using T ...
- Subaru Badges Reward Owners' Lifestyles
Marketing Daily, Karl Greenberg - Friday, June 18, 2010
The effort is part of a larger loyalty strategy. "We plan ...
- Kia Turning Attention To Digital, Mobile
Marketing Daily, Karl Greenberg - Friday, June 18, 2010
VP/Marketing Michael Sprague notes that 39% of users of Cars.com accessed mobi ...
- Chrysler, Mopar Take Customer Relations Mobile
Marketing Daily, Karl Greenberg - Thursday, June 17, 2010
"We are taking owner information and customer care to a new level ...
- Pepsi's Bough Details Its Social Media Cred
Marketing Daily, Karl Greenberg - Thursday, June 17, 2010
Pepsi established a "Mission Control Center" for Gatorade that takes the brand ...
- Mintel On Latinas: Not What You Think They Are
Marketing Daily, Karl Greenberg - Wednesday, June 16, 2010
Latinas with household income of between $50,000 and $75,000 have the highe ...
- Hyundai On Equus: 'We Seek Recognition'
Marketing Daily, Karl Greenberg - Wednesday, June 16, 2010
Writing an op-ed piece in Edmunds.com's Inside Line on Wednesday, U.S. preside ...
- Auto Marketers Take The Long View On KPI
Marketing Daily, Karl Greenberg - Tuesday, June 15, 2010
An Ad Club panel, led by Google automotive analyst Meredith Guerriero, w ...