- GE Connects Its Marketers Across The Globe
Marketing Daily, Karl Greenberg - Tuesday, July 20, 2010
The idea came to GE's Steve Liguori a year and a ha ...
- Expert Notes Few Marketers Do Social Media Well
Marketing Daily, Karl Greenberg - Tuesday, July 20, 2010
"The way you want to think about it is as a pond ...
- Ford Promotes Farley, Plans To Bring Volvo Into Fold
Marketing Daily, Karl Greenberg - Friday, July 16, 2010
Ford Motor is making big management changes to promote its "One For ...
- Coke Capitalizes On Social Media Buzz
Marketing Daily, Karl Greenberg - Thursday, July 15, 2010
Coca-Cola is free. No, not in calories or caffeine, but the med ...
- Audi Focuses On Making Premium Leap
Marketing Daily, Karl Greenberg - Thursday, July 15, 2010
Audi has spent several years building brand awareness and consideration in t ...
- Fiesta Movement Cars Hit The Dirt
Raw, Karl Greenberg - Friday, July 16, 2010
Ford is putting 43 of the Fiesta compact cars it has be ...
- Ford Moves Farley Up, Folds Volvo Execs. Into Ford
Raw, Karl Greenberg - Friday, July 16, 2010
Ford Motor is making big management changes to promote its "One For ...
- BFGoodrich New Work Features Animal Metaphors
Marketing Daily, Karl Greenberg - Wednesday, July 14, 2010
Remember the tiger in your tank? Tiremaker BFGoodrich wants to put ...
- Legacy Campaign Includes Social Media
Marketing Daily, Karl Greenberg - Wednesday, July 14, 2010
The American Legacy Foundation's 10-year-old Truth campaign recently launched a new ...
- Pampers Partners With Abbott For Web Series
Marketing Daily, Karl Greenberg - Tuesday, July 13, 2010
Procter & Gamble's Pampers division is launching a series of Web-based vide ...
- Range Rover, Suzuki Top AutoPacific List
Marketing Daily, Karl Greenberg - Tuesday, July 13, 2010
AutoPacific says the big winner in its 2010 Ideal Vehicle Awards ...
- BFGoodrich Ad Campaign Goes to the Frogs
Raw, Karl Greenberg - Wednesday, July 14, 2010
Tiremaker BFGoodrich is launching a national advertising campaign that starts off wi ...
- GM Offers Hands-On Role To 'Vette Buyers
Marketing Daily, Karl Greenberg - Monday, July 12, 2010
Chevrolet is launching its first TV ad for Corvette in five year ...
- AmEx Touts Small Biz Aids
Marketing Daily, Karl Greenberg - Monday, July 12, 2010
American Express is launching a new campaign for its Open business sui ...
- Mercedes Finesses Web Survey For Feedback
Marketing Daily, Karl Greenberg - Friday, July 9, 2010
"For us, it's the broader awareness that bad experiences cost money. Custome ...
- Chevy Is First Non-Luxury Brand On PSI List
Marketing Daily, Karl Greenberg - Friday, July 9, 2010
Mercedes-Benz dealerships ranked highest in the new 2010 Pied Piper Prospect Satisfacti ...
- Chevrolet's First Corvette Ad In Five Years Airs Tonight
Raw, Karl Greenberg - Monday, July 12, 2010
Chevrolet is launching its first TV ad for Corvette in five year ...
- Chevy's Corvette Ready For Close Up
Raw, Karl Greenberg - Monday, July 12, 2010
Chevrolet on Monday night will air its first TV ad for t ...
- Hyundai's Perry Debuts 'Uncensored' Campaign
Marketing Daily, Karl Greenberg - Thursday, July 8, 2010
The "Uncensored" effort, running through the summer, is unscripted commentary from peop ...
- Chrysler Lets Buyers Return Unwanted Vehicles
Marketing Daily, Karl Greenberg - Thursday, July 8, 2010
A Chrysler spokesperson says the efforts will be backed with national advertisi ...
- How Much Of This Is Bun-In-Cheek?
Marketing Daily, Karl Greenberg - Thursday, July 8, 2010
Professional eating, as the sport is called -- and in case y ...
- Chrysler Preps Dealers To Sell Fiat 500
Marketing Daily, Karl Greenberg - Wednesday, July 7, 2010
"The Fiat dealer network will be appropriately sized to serve the mark ...
- Hyundai Lets Consumers Talk Up Hyundai
Raw, Karl Greenberg - Thursday, July 8, 2010
Hyundai Motor America has launched a campaign featuring "everyday consumers" to to ...
- Green Debates Target Younger Folk For Lexus
Marketing Daily, Karl Greenberg - Tuesday, July 6, 2010
Lexus' Andrea Lim says the stylized focus of the efforts, with ...
- National Pep Boys Effort Taps Mixed Media
Marketing Daily, Karl Greenberg - Tuesday, July 6, 2010
The change in marketing strategy also shifted the focus to consumer researc ...
- Nissan Inks Deal With Apple's IAd Platform
Marketing Daily, Karl Greenberg - Friday, July 2, 2010
Nissan reps say the iAds will help the company continue to rea ...
- Ford Re-ups Sponsorship Of Ironman For Edge
Marketing Daily, Karl Greenberg - Tuesday, July 6, 2010
Ford says its involvement with Ironman pays off. The company says th ...
- Nissan Drives iAd Deal
MediaDailyNews, Karl Greenberg - Friday, July 2, 2010
Nissan has signed with Apple's advertising platform iAd to promote its zero-emissi ...
- Pep Boys Launches Manny, Moe & Jack As Bobbles
Raw, Karl Greenberg - Tuesday, July 6, 2010
The Pep Boys automotive aftermarket chain is touting its in-store automotive servi ...
- Lexus Expands Global Warming Debate To Promote Hybrids
Raw, Karl Greenberg - Tuesday, July 6, 2010
Lexus is hoping to bring younger consumers into the luxury marque ...