Chevrolet is launching its first TV ad for Corvette in five years. John Fitzpatrick, Chevrolet performance-cars marketing manager says the new spot, which features the ZR1 supercar focuses on
ingenuity and craftsmanship, and the fact that all Corvettes are unique and specially built.
Fitzpatrick says the spot will debut Monday night on ESPN Home Run Derby, various MLB All Star
events, then in GM's media rotation. He says the ad starts off talking about how in the 1960's scientists build the first Gemini and Mercury rockets, "And then takes that thought and translates it to
today's performance car," he says, adding that the ad shows Bowling Green Corvette assembly plant technicians building a Corvette.