Tiremaker BFGoodrich is launching a national advertising campaign that starts off with creative that uses tree frogs as a metaphor for how well its tires grip the bitumen. Then the theme continues
with other animals – a jaguar for instance – that tout grip, acceleration and toughness of BFGoodrich tires.
Among the BFGoodrich Tires' records and accolades touted in the
advertising are that it's the first street tire to stick to the road on a one G turn; the first to do a sub-eight second quarter mile; and the tires have been the shoes for 20 straight Baja 1000
victories.
The ads, via Richmond, VA-based the Martin Agency, feature a Ford Mustang GT and a Mitsubishi Lancer Evo, both wearing g-Force Super Sport tires.Two-time Formula Drift champion
Samuel Hubinette did the stunt driving for the spots and Rally pro Lars Wolfe provided technical and special counsel, per the company.
The ads launch Wednesday on TV and on BFGoodrich Tires'
Facebook page and YouTube channel. Print versions of the tree frog will begin appearing in September magazines. Cheetah and "toughness" print ads will get rotated in later in the year, per the
company, which says dealers are also supporting the campaign with point-of-sale materials and advertising materials designed to extend and enhance their own local marketing plans, per the company.
The company also has a social-media site called NationofGO.com.