- Ford Launches Corporate African-American Campaign
Raw, Karl Greenberg - Friday, August 6, 2010
Ford has tapped CBS sports announcer James Brown for a new ...
- Toyota Reputation Ascending From Abyss
Marketing Daily, Karl Greenberg - Wednesday, August 4, 2010
Ted Marzilli, managing director of the YouGov global BrandIndex unit, says Toyo ...
- Study: Race On Sunday, Sell On Monday
Marketing Daily, Karl Greenberg - Wednesday, August 4, 2010
A new study from Rochester, Mich.-based Foresight Research, "2010: Automotive Marketing Retu ...
- Shell Talks Nitrogen With Auto Buff Books
Marketing Daily, Karl Greenberg - Tuesday, August 3, 2010
The deal includes a proviso that all vehicle testing and evaluations ...
- It Pays To Race
Raw, Karl Greenberg - Wednesday, August 4, 2010
Race on Sunday sell on Monday works. A new study from Rocheste ...
- Edmunds: Strong Month, But Won't Save The Year
Marketing Daily, Karl Greenberg - Monday, August 2, 2010
Finally, the summer auto sales jolt may show up in July, wi ...
- Kia Contest Is Casting Call For 'Lifecasters'
Marketing Daily, Karl Greenberg - Monday, August 2, 2010
Yes, it's an unstable ride since it relies on the ephemeral "anythi ...
- Shell Extends Deal With Hachette Filipacchi Auto Titles
Raw, Karl Greenberg - Tuesday, August 3, 2010
Shell is launching a new marketing campaign to promote its nitrogen-enriched gasoline ...
- Suzuki Program Rewards Social Media Visits
Marketing Daily, Karl Greenberg - Friday, July 30, 2010
"We are trying to tie everything together," says Glenn McClanan, account direct ...
- Subaru Teases WRX With 'Get More G's'
Marketing Daily, Karl Greenberg - Friday, July 30, 2010
"We wanted to get people engaged emotionally with the car before ...
- Toyota Launches Facebook Contest for Prius' Tenth B-Day
Raw, Karl Greenberg - Monday, August 2, 2010
Toyota is launching a Facebook campaign to celebrate the tenth anniversary ...
- Buick Aggregates Feedback On Its Regal
Marketing Daily, Karl Greenberg - Friday, July 30, 2010
The Moment of Truth site sits atop a platform that scours t ...
- Ford Rallies For Fiesta At X-Games
Marketing Daily, Karl Greenberg - Thursday, July 29, 2010
The company is using a 24/7 strategy for Fiesta with a marketi ...
- Suzuki Launching AllPoints Promotional Platform
Raw, Karl Greenberg - Friday, July 30, 2010
Suzuki is launching a series of promotional programs under a banner call ...
- Saab Woos Its Formerly Loyal Customers
Marketing Daily, Karl Greenberg - Wednesday, July 28, 2010
"We have put together an extensive loyalty communications package, including a loyal ...
- 'DriverVille' To Help Launch '11 Mazda 2
Marketing Daily, Karl Greenberg - Wednesday, July 28, 2010
It will support the Facebook game with ads. It's just one pie ...
- Michelin Effort Spotlights Product Longevity
Marketing Daily, Karl Greenberg - Tuesday, July 27, 2010
The latest element of the campaign, "The Right Tire Changes Everything," borro ...
- ...Mazda Also Getting Jiggy With Social...
Raw, Karl Greenberg - Wednesday, July 28, 2010
Mazda is taking to social media to launch its latest vehicle, Maz ...
- Kia Gets Jiggy With Social Hamster Campaign
Raw, Karl Greenberg - Wednesday, July 28, 2010
Kia Motors America is taking the hamsters social. The company, which h ...
- BMW Inks Six-Year Deal With U.S. Olympics Unit
Marketing Daily, Karl Greenberg - Monday, July 26, 2010
Although the brand is serving as Mobility and Sustainability partner of t ...
- Anheuser-Busch Joins Delta, Coke At MSG
Marketing Daily, Karl Greenberg - Monday, July 26, 2010
Madison Square Garden has extended its deal with Anheuser-Busch. It joins sever ...
- Firm: Tech Companies Among Most Talked-About
Marketing Daily, Karl Greenberg - Friday, July 23, 2010
Ford was the only automaker in the top ten. Its financial performan ...
- GM's OnStar To Launch Mobile 'Keys' App
Marketing Daily, Karl Greenberg - Friday, July 23, 2010
An OnStar spokesperson says that although OnStar has historically focused its marketi ...
- BMW Goes Ice Skating!
Raw, Karl Greenberg - Monday, July 26, 2010
Olympic speed skater Apolo Anton Ohno was in town on Monday, b ...
- Kelley Blue Book Goes Social For Stickers
Marketing Daily, Karl Greenberg - Thursday, July 22, 2010
"In the old days, someone would print a [KBB] window sticker, p ...
- McLaren To Drive Into U.S. With Coupe
Marketing Daily, Karl Greenberg - Thursday, July 22, 2010
The challenge in the U.S. market is that Americans who aren't b ...
- Prestone: We're Not Just For Winter Anymore
Marketing Daily, Karl Greenberg - Wednesday, July 21, 2010
"We looked at the market landscape and saw that, though we a ...
- Ford Intros Database Service For Dealers
Marketing Daily, Karl Greenberg - Wednesday, July 21, 2010
The division is offering the Targeted Marketing solution to Ford, Lincoln a ...
- KBB: Online Shoppers Look To Spend Less
Marketing Daily, Karl Greenberg - Tuesday, July 20, 2010
Most used-car shoppers plan to spend less than $15,000, and half ...
- Saab's Muller Has Ambitious Plans For Brand
Marketing Daily, Karl Greenberg - Tuesday, July 20, 2010
CEO Victor Muller is appealing to owners and fans this week ...