Shell is launching a new marketing campaign to promote its nitrogen-enriched gasolines. The campaign centers on Shell's status as official fuel of Car and Driver and Road & Track. The deal
includes a provisio that all vehicle testing and evaluations by these publications use Shell Nitrogen Enriched Gasolines, including Shell V-Power. Shell says the deal with Car and Driver and Road
& Track will include point-of-purchase materials and radio and online ads, in combination with consumer giveaways and promotions. The third-quarter point-of-purchase program at any Shell station
in the U.S. includes a magazine subscription offer coupon for Car and Driver and Road & Track. This company says the offer is on until October 31, 2010, or while supplies last. Shell is
also dangling free fuel for a year for eight sweepstakes winners via a promotion with Car and Driver. The "Free Fuel for a Year" includes $50,000 in Shell Gift Cards for daily winners over the
eight-week period of the promo, which starts Sept. 6.
