Country star Toby Keith is continuing his years-long partnership with Ford Trucks with a new program, the "Built Ford Tough American Ride Sweepstakes." The program, tied to his Toby Keith's American
Ride Tour presented by Ford F-Series will award at random a new 2011 Ford F-Series and a weekend on tour with Keith. The winner and three friends go on tour with Keith including their own tour bus and
backstage access. Registration is at www.FordAmericanRide.com. The tour began June 19 in Holmdel, NJ, with stops in Boston, Chicago, Dallas, Washington DC, Philadelphia and many more.
Ford
will also have a tricked out truck, called American Ride Karaoke Truck at concert venues.