- Burger King Appoints European Market Chief
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 15, 2011
Burger King has tapped John Schaufelberger, who developed the Pizza Burger, ...
- Less-Expensive IPhone Coming
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 15, 2011
Apple is working on a line of less pricey iPhones that includ ...
- Finucane Healer In Chief Of Bank Of America's Image
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 15, 2011
As Bank of America's global strategy and marketing officer, Finucane has t ...
- Smart For One
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 15, 2011
Penske Automotive Group is exiting its deal with Daimler AG to mark ...
- Consumers Create New Ads For Harley-Davidson
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 15, 2011
Harley-Davidson's new YouTube effort via Boulder, Colo.-based Victor & Spoils, "No Cages ...
- Allstate Bets On Soccer With Multi-Year Deal
Marketing Daily, Karl Greenberg - Monday, February 14, 2011
Allstate is taking a much bigger sponsorship position around soccer. The compan ...
- For Kia, The All-Stars Is Just The Start
Marketing Daily, Karl Greenberg - Monday, February 14, 2011
Kia is activating more this year against its three-year-old sponsorship program wi ...
- Orabrush Gets VC Funds
Raw, Karl Greenberg - Tuesday, February 15, 2011
YouTube marketer Orabrush has singed a $2.5 million funding round led ...
- The Marketing Arm Hires New VP's
Raw, Karl Greenberg - Tuesday, February 15, 2011
The Marketing Arm has named Jason Katz and Erin Dwyer to vi ...
- Peter Arnell, Man Behind Chrysler Pacifica Launch, Dispatched At Arnell Group
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 14, 2011
Ad executive Peter Arnell, known for koan-like marketing insights, epic weight-loss, a ...
- AT&T Gets Humorous With Mountain Men
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 14, 2011
AT&T is hoping for Old Spice's level of success with a gro ...
- Experts Say California To Lead In Plug-In And EV Sales
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 14, 2011
The number of electric cars sold in California will be greater th ...
- With Profit Up MillerCoors Plans Marketing Boost
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 14, 2011
MillerCoors LLC said it will increase marketing spend this year and introdu ...
- Can Rock Band Weezer Make Insurance Hip?
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 14, 2011
The song most of us know, "Like a good neighbor, State Fa ...
- Well, There's Advertising Just About Everywhere Else...
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 14, 2011
An Illinois lawmaker has introduced a bill to allow corporate sponsorship ...
- Ford To Finish Fiesta Program At Whiskey A Go Go
Marketing Daily, Karl Greenberg - Saturday, February 12, 2011
On Feb. 17, Ford's Western sales region will put the capstone ...
- Sponsors Activate Around NBA All-Stars Game
Marketing Daily, Karl Greenberg - Monday, February 14, 2011
The National Basketball League might have to beg LAX for a n ...
- Buick To Be March Madness Postgame Sponsor
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 11, 2011
General Motors' Buick division will be presenting sponsor of the March Madne ...
- Calorie Labels Heading To Front Of Beverage Packaging
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 11, 2011
The American Beverage Association says labels are moving to the front ...
- Nokia Links Up With Microsoft
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 11, 2011
Nokia Corp.'s new strategic partnership with Microsoft means the former will ado ...
- Will AOL's Acquisition Of Huffington Post Influence Affect AOL's Brand? Mad Men (And Women) Opine
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 11, 2011
The Rupert Murdoch-owned paper went to Madison Avenue to get opinions abo ...
- Ford Goes Mobile For 2011
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 11, 2011
Jim Farley, CMO at Ford, told the audience at this week's Chica ...
- Social Media Central To Valentine's Day
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 11, 2011
Brands turning to social media for V-Day include Mattel, Victoria's Secret a ...
- Supreme Court: ZIP Code Requests At California Stores Illegal
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 11, 2011
On Thursday, the Supreme Court ruled that California retailers who ask f ...
- Whole Foods Sees 79% Income Increase For Q1
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 11, 2011
Whole Foods Market saw first-quarter net income rise to $88.7 million becau ...
- Q&A II: GM's Ewanick, Perry On A Bigger Pond
Marketing Daily, Karl Greenberg - Thursday, February 10, 2011
In part two of an exclusive Marketing Daily interview, Joel Ewanick, C ...
- PepsiCo's Bough On Brazil's Social Media
Marketing Daily, Karl Greenberg - Thursday, February 10, 2011
Brazil is already the second-largest user of Twitter after the U.S. "It ...
- Will Eminem Be Face of Chrysler?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 10, 2011
The Chrysler spot during the Super Bowl was a huge hit, part ...
- The National Hockey League Pulls Out Stops For Heritage Classic
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 10, 2011
The NHL has the Bridgestone Winter Classic and the All-Star Game und ...
- Espionage At Renault Focuses On Electric Cars
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 10, 2011
The cost of Renault's electric cars may part of a bundle ...