The Marketing Arm has named Jason Katz and Erin Dwyer to vice president roles. Katz joins as vice president/gaming to lead video game marketing strategies for the agency's clients and the activation
of all gaming programs and initiatives, including in-game placement, branded games, promotions, partnerships, sponsorships, and events.
Dwyer will serve as vice president/digital strategy and
integration. In that role, she will plan and incorporate social, mobile, web and emerging technologies into client campaigns to extend and enhance consumer engagement.
Both will be based in
The Marketing Arm's Los Angeles office.