- House Bottled-Water Tab Nears $1 Million
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 10, 2011
The U.S. House of Representatives spent nearly a million dollars on bottl ...
- General Mills' Progresso Can Use 'Now Even Better'
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 10, 2011
Campbell Soup Co. had challenged Progresso's use of "Now Even Better" f ...
- HP Reveals Its Pad
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 10, 2011
HP this week unveiled the TouchPad, set for sale this summer. T ...
- Mommy Bloggers Are Big Business
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 10, 2011
Money blogger Andrea Newell points out that women make up 85% ...
- P&G Says It Hits A Clean Water Record
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 10, 2011
Procter & Gamble has provided 3 billion liters of clean drinking wat ...
- Auto Ads, Stop Pretending Driving Is Fun
Marketing Daily, Karl Greenberg - Thursday, February 10, 2011
I think auto marketers and their agencies should use the absurdity ...
- Sealy: A Good Mattress Is About More Than Z-z-z's
Marketing Daily, Karl Greenberg - Wednesday, February 9, 2011
The campaign, which comprises three spots, takes the tack that beds, ki ...
- Toyota's Problems Mechanical, Not Electronic
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 9, 2011
The U.S. Department of Transportation has revealed the results of NASA's investigati ...
- Post Super Bowl, Aaron Rodgers May Be Marketing MVP
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 9, 2011
Green Bay Packers QB Aaron Rodgers has ads for Disney World alread ...
- Disney Is Reaching For Cradles
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 9, 2011
The Walt Disney Company has been bringing its Disney Baby brand ...
- Chicago Auto Show Gets Viral
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 9, 2011
Today is press day for the fourth-biggest auto show in the U. ...
- Chevrolet Wins MVP In SEM Game
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 9, 2011
Dave Ragals, VP, client services, SearchIgnite, writes that paid search is ...
- How Bad Is 'Spider Man: Turn Off The Dark'? So Bad That...
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 9, 2011
Critics, tired of waiting for the official opening of the oft-delayed combinati ...
- Q&A: GM's Ewanick, Perry Dish On Global Strategy
Marketing Daily, Karl Greenberg - Tuesday, February 8, 2011
"There will definitely be a global core strategy that everyone adheres ...
- Foot Locker, T-Mobile Get Behind NBA All-Star Game
Marketing Daily, Karl Greenberg - Tuesday, February 8, 2011
T-Mobile is for the first time sponsoring the 2011 NBA All-Stars ga ...
- Groupon's Tibet Ad A Super Bowl Snafu
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 8, 2011
The Chicago-based startup Groupon thought it was being funny with its first-ev ...
- Immigration Game Another Marketing Insult
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 8, 2011
Smuggle Truck: Operation Immigration is a new iPhone and iPad game s ...
- Industry-Funded Ad In Super Bowl Is Anti Soda Tax, Though There Isn't A Soda Tax Yet
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 8, 2011
Commentator Tom Philpott said he saw the spot, aired by a gro ...
- Online Ad For Diet Dr Pepper Features 'Unbelievable' Characters
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 8, 2011
A new campaign on Yahoo for Diet Dr Pepper, "Hunt for t ...
- Nissan To Launch Program To Improve 'Unacceptable' Sales Experience
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 8, 2011
Nissan scored last in J.D. Power & Associates' recent Sales Satisfaction Inde ...
- GM Hourly Workers May Get Biggest Bonuses Ever
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 8, 2011
Joe Ashton, VP of the United Auto Workers who oversees labor relatio ...
- Hyundai On Top For Second Year In Loyalty Index
Marketing Daily, Karl Greenberg - Monday, February 7, 2011
Hyundai's turnaround is remarkable, not least because the automaker is for t ...
- Risky Plays Scored Big During Super Bowl
Marketing Daily, Karl Greenberg - Monday, February 7, 2011
Jeremy Anwyl, CEO of Edmunds.com, says Chrysler was a winner with i ...
- JCPenney Launches Branded 'Modern Bride' Shop
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 7, 2011
Through a deal with Conde Nast title Modern Bride, JCPenney is launchi ...
- First Lady Takes On Restaurant Nutrition
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 7, 2011
A team of advisors to the first lady has been talking ...
- Heineken Taps Lysyj For CMO
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 7, 2011
Heineken has named Lesya Lysyj as CMO, effective Feb. 28. Lysyj wi ...
- 'Shyster Loan' Gaff Gets Apology
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 7, 2011
Chrysler CEO Sergio Marchionne said he's sorry he described the $12 billi ...
- P&G Reorganizes Everything But CEO Suite
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 7, 2011
Procter & Gamble's Vice Chairman Rob Steele will depart in September, b ...
- Brands Don't Reach Web Video Users
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 7, 2011
More and more people, particularly young people are skipping TV entirely f ...
- Herradura Looks To Leverage Its Premium Tequila
Marketing Daily, Karl Greenberg - Monday, February 7, 2011
Ruben Aceves Vidrio says that while the brand has been around ...