Around the Net

Post Super Bowl, Aaron Rodgers May Be Marketing MVP

Green Bay Packers QB Aaron Rodgers has ads for Disney World already, was on "Letterman" this week, and has been doing an MVP road show, but his post-game dance card is getting full. "It's all falling into place for him," said Bob Dorman of Baker Street Advertising in San Francisco, who had Rodgers on top of his list of most marketable sports stars even before the game.

A spokesperson for Nike, for whom Rodgers is a spokesperson, said the athlete will be in future campaigns for the brand, adding, "He's a perfect fit for Nike."

Read the whole story at Milwaukee Journal Sentinel »

Next story loading loading..