Today is press day for the fourth-biggest auto show in the U.S. after Detroit, L.A. and New York. But automakers are using social media mavens to make it bigger, at least online. Tomorrow, the second
media day of the show, automakers are bringing in bloggers, Facebook fans, and people who tweet a lot to create digital buzz about their vehicles.
It's a change in direction for
automakers who usually put all of their attention on traditional automotive press during the days just before such shows open to the public.
Said Dave Sullivan with AutoPacific's
Troy, Mich. office, "Facebooking and social media are becoming a way to unveil vehicles with lower cost and more hype." Connie Burke, a social media manager for GM, said the company has 60
Chicago-area influencers visiting the show to tour its exhibit and test drive the Chevrolet Volt.
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