- Study: Gens X, Y Rely On Research, Less On Loyalty
Marketing Daily, Karl Greenberg - Monday, February 7, 2011
The study, based on a Fall 2010 poll of 865 Gen ...
- Chrysler's New Tag "Imported From Detroit" His Super Bowl
Raw, Karl Greenberg - Sunday, February 6, 2011
Chrysler featured Motor City rapper Eminem in a brand campaign that debut ...
- Cast Of Glee Pitch Chevrolet, The Musical
Raw, Karl Greenberg - Sunday, February 6, 2011
If you saw the post-Super Bowl episode of the Fox show "Gle ...
- Audi Puts Kenny G. In Stir
Raw, Karl Greenberg - Sunday, February 6, 2011
Luxury prison. Yes, it exists and believe me they don't put y ...
- Too Many Auto Ads Will Fill The Super Bowl With A Confusing Marketing Stew
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 4, 2011
Sixty minutes of football versus 45 minutes of commercials? Sports marketing scri ...
- Consumer Group Wants Vitamin Water
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 4, 2011
The National Consumer League, a Washington, D.C., consumer group, filed a complai ...
- Behavioral Marketing Will Morph Into Permission Marketing
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 4, 2011
Behavioral marketing is in trouble, says David Yovanno, CEO of social med ...
- General Motors Looks To Global Markets
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 4, 2011
General Motors is focusing on fast-growing global markets, particularly Asia and Sou ...
- BJ's May Be For Sale
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 4, 2011
BJ's Wholesale Club, Inc. said it is considering putting the company ...
- United Airlines A Media Company?
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 4, 2011
United recently launched an in-house media division selling integrated campaigns on i ...
- CVS Q4 Profit Down 2%
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 4, 2011
CVS Caremark Corp. said client losses and fewer medicare prescription drug progr ...
- Gentlemen Start Engines For Record Super Bowl
Marketing Daily, Karl Greenberg - Thursday, February 3, 2011
There will be a record number of carmakers -- around 10 ...
- NHL Campaign Promos Tim Hortons Heritage Classic
Marketing Daily, Karl Greenberg - Thursday, February 3, 2011
The campaign, developed by the NHL in consultation with global advertising agen ...
- Ford Backs Focus Rally: American On Super Bowl Pre-Game
Raw, Karl Greenberg - Friday, February 4, 2011
Ford's social-media, grass roots, and promotional campaign to promote the newest iterati ...
- Snow Closes Auto Production Throughout Midwest
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 3, 2011
The big snowstorm in the country's midsection this week forced closure a ...
- Goodyear Breaks National Ad Push
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 3, 2011
The Goodyear Tire & Rubber Company is launching an advertising campaign ...
- Major Brands Sign On To News Corp. IPad Publication
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 3, 2011
Pepsi, Verizon, Virgin Atlantic, and Paramount Pictures are among the brands ...
- Higher Oil Prices Give Royal Dutch Shell Royal 4Q Earnings
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 3, 2011
Shell said its earnings more than tripled in the fourth quarter becau ...
- Advertisers Playing Shell Game As Super Bowl Approaches
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 3, 2011
Fox's Super Bowl broadcast is still sold out, but advertisers are shuffli ...
- Estee Lauder Posts Big Profits
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 3, 2011
Estee Lauder posted a 36% increase in fiscal first-quarter profit, to $191 ...
- Nissan's Donut Guy Does Cartoon Work For Juke
Marketing Daily, Karl Greenberg - Wednesday, February 2, 2011
Now Nissan is extending the riff with a new interactive comic book-sty ...
- NAPA Hispanic Effort Ties Auto Parts To Pro Soccer
Marketing Daily, Karl Greenberg - Wednesday, February 2, 2011
"Hispanics over-index for do-it-yourself and, perhaps more importantly for NAPA, they over-ind ...
- Hard Rock Hires Klein To Head Hotels And Casinos Marketing
Raw, Karl Greenberg - Thursday, February 3, 2011
Hard Rock International has named Brian Klein head of marketing for Ha ...
- Detroit Automakers Score Big, Though Incentives Fuel January Showroom Traffic
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 2, 2011
Auto shoppers seem to be getting their confidence back as January, whi ...
- 'Angry Birds' Pitches Animated Film 'Rio' At Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 2, 2011
Twentieth Century Fox is using avian characters from Rovio's "Angry Birds" mobi ...
- There's Gold In Second-Hand Smartphones
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 2, 2011
Retailers are buying back used iPhones and other devices and offering cred ...
- P&G Vice Chairman Stepping Down
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 2, 2011
Robert A. Steele, a vice chairman at Procter & Gamble, will st ...
- Taco Bell's Meat Is Par For The QSR Course
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 2, 2011
A lawsuit that has consumers wondering what's in the taco shell ...
- Toyota Sales On The Mend
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 2, 2011
January showed automakers enjoying double-digit gains versus the year before. Toyota w ...
- Advertisers Tease Super Bowl Ads
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 2, 2011
Bridgestone and Go Daddy are two of several companies using teaser spo ...