If you saw the post-Super Bowl episode of the Fox show "Glee" you probably also saw a new TV spot for Chevy Camaro, Cruze and Volt featuring the cast of the hit musical TV show. The ad, which is
supposed to be a dream sequence has the cast singing "See the U.S.A. in your Chevrolet," which was originally sung in the 50's by Dinah Shore.
"We saw this as an opportunity to cap off an
unprecedented day for Chevrolet," said Joel Ewanick, global CMO at GM, in a statement.
"Conversations with Starcom began upon the announcement that 'Glee' would have a post-Super Bowl
episode, and from thatpoint the focus was on elevating Chevrolet and 'Glee's' long-standing partnership to a new level," said Jean Rossi, President of Fox One and EVP of sales.
The two-minute
ad, via Chevrolet AOR Goodby, Silverstein & Partners and the company's media AOR Starcom, put the deal together. The ad aired had the silver Chevrolet cars on a white background made to look like
a 1930s