- GMs' GMC Division Launches Smartphone App
Marketing Daily, Karl Greenberg - Thursday, June 30, 2011
The app lets users shop, research and configure the division's lineup ...
- Monkey See, Monkey Buy?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 30, 2011
Keith Olwell and Elizabeth Kiehner, two New York advertising executives, learned th ...
- Google And Heineken Seal Ad Partnership
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 30, 2011
Heineken and Google have struck a multimillion-euro deal to partner on digit ...
- Hugo Boss Plans Record Marketing Spend To Support Selection Line
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 30, 2011
Hugo Boss AG, the German luxury clothing company, said it will spe ...
- Family Dollar Stores Reports Weaker Q3
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 30, 2011
Family Dollar Stores said third-quarter sales and gross margins were weaker th ...
- BJ's Plans To Go Private With $2.8 Billion Deal
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 30, 2011
The Westborough, Mass., company will be taken over by two private equi ...
- Cancer Experts Shoot Down Genentech's Avastin For Breast Cancer
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 30, 2011
A federal committee of cancer experts advising the Food and Drug Administrati ...
- Not All Brands Benefit By Loyalty Programs
Marketing Daily, Karl Greenberg - Wednesday, June 29, 2011
A new study out of Ryerson University in Toronto suggests that loyal ...
- Ford, Univision Launch Cross-Platform Promo
Marketing Daily, Karl Greenberg - Wednesday, June 29, 2011
The effort, via Miami-based Zubi Advertising, brings in three Univision on-air personaliti ...
- Americans Like 'All Natural'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 29, 2011
Some Americans look for such claims as "natural," "organic" and "grown ...
- Expedia Launches New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 29, 2011
Expedia has launched a new brand advertising campaign for Europe, part ...
- Patti Smith On Advertising: Less Is More
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 29, 2011
Patti Smith, musician and poet, gave a talk at Cannes Lions ...
- Brooks Brothers To Sell Licensed Merch For Ivys
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 29, 2011
Harvard and Princeton men are some of the college males who wi ...
- Macy's Offers Retail MBA To Vendors
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 29, 2011
Last month, Macy's launched "The Workshop at Macy's," a vendor-development program f ...
- Auto Dealers And College Jocks: Risky Business
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 29, 2011
The local car dealership sticks to the local college athletics program li ...
- Affluent Americans More Optimistic, Within Reason
Marketing Daily, Karl Greenberg - Tuesday, June 28, 2011
Since the recession, are the 58 million adults and 24 million househol ...
- Brut Launches Humorous Sports Channel
Marketing Daily, Karl Greenberg - Tuesday, June 28, 2011
"We believe that young, male-focused online content is a burgeoning market," sa ...
- Imported From Cannes: Chrysler Wins Ad Award
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 28, 2011
Chrysler's "Imported from Detroit" Super Bowl commercial nabbed five awards at t ...
- Eugene Kummel, former McCann CEO Has Died
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 28, 2011
"Gene" Kummel is dead at 88. The former chairman, president and C ...
- Walmart To Get Back To Success Equation
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 28, 2011
After two straight years of declining quarterly same-store sales in the U.S ...
- Best Buy To Shrink Footprint
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 28, 2011
Facing weak sales and growing online competition, Best Buy plans to sublea ...
- Nike Takes Shirts Out Of Window
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 28, 2011
A Niketown store in Boston has removed T-shirts from a Newbury Stre ...
- Another Savior Appears For Saab
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 28, 2011
Paul Eisenstein of the Detroit Bureau points out that "it's getting ha ...
- Chevy Volt Passes 'Karl, The Driver' Test
Marketing Daily, Karl Greenberg - Tuesday, June 28, 2011
Could it be that, instead of midnight drag races on Lido Boulevar ...
- Nissan: Learn From Earthquake, Grow Global Share
Marketing Daily, Karl Greenberg - Monday, June 27, 2011
Nissan has big plans for the next six years, and some ...
- Do Ads Lack 'Heartland' Values?
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 27, 2011
Paul Jankowski, a Nashville-based advertising consultant, has a new book on buildi ...
- Skoda To Reposition In India
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 27, 2011
The Indian unit of Skoda Auto, a part of Germany's Volkswagen Grou ...
- Walmart Cuts Prices In South Africa
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 27, 2011
Six days after Walmart completed its acquisition of a controlling stake ...
- Nevada: It's Not Just Las Vegas
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 27, 2011
Nevada tourism is struggling, so the state will try to create ...
- Mark Cuban First To Grab Brass Ring From Dallas Mavericks' NBA Title
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 27, 2011
Team owner Mark Cuban has become the first member of the Dall ...