Harvard and Princeton men are some of the college males who will soon be able to buy college-branded apparel at Brooks Brothers. It is the first time in its almost 200-year history that Brooks
Brothers has agreed to a line of licensed college merchandise. The agreement between Brooks Brothers and the college division of IMG Worldwide Inc. allows for the sale of merchandise from 15 schools,
including Harvard, Princeton, Cornell, and NYU.
"The key for us is re-establishing our connection with what we call the college community -- students, faculty and alumni," Karl Haller, vice
president of strategy and business development for Brooks Brothers, said in a telephone interview. "We have a pretty well-educated customer and there's a built-in opportunity with alumni who are
already our customer base."
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