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Hugo Boss Plans Record Marketing Spend To Support Selection Line

Hugo Boss AG, the German luxury clothing company, said it will spend a record amount on marketing this year to support the reintroduction of the Boss Selection line. The clothier said it will boost spending on advertising and sponsorship to about 6% of revenue from last year's 5%, CFO Mark Langer said in an interview at the firm's Metzingen, Germany headquarters.

Read the whole story at Bloomberg »

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