- Industry, Administration Meet In The Middle
Marketing Daily, Karl Greenberg - Friday, July 29, 2011
Starting in 2017 when the current standard expires, the deal will increa ...
- Senior Customers Require Balancing Act
Marketing Daily, Karl Greenberg - Friday, July 29, 2011
"It's sort of a good-news, bad-news scenario for automakers," says TrueCar he ...
- And, Just Because It's Friday
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 29, 2011
Remember that plastic model of a human being, complete with organs yo ...
- And Some Not-So-Good News
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 29, 2011
Something else to worry about: children, who are heavy users of ce ...
- Now Some Really Good News, I Mean Really Good
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 29, 2011
You know how you love your iPad? Except for maybe one min ...
- Ad Man Who Penned 'Please Don't Squeeze' For Charmin Dies
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 29, 2011
John Chervokas, who is credited with having written "Please don't squeeze t ...
- Whole Foods Posts Sales Up 8.4% In Quarter
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 29, 2011
Better price image and strong selection drove an increase in comparable-store sal ...
- Pink Doesn't Work For Breast Cancer Awareness
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 29, 2011
A new study shows that use of the color pink doesn't bui ...
- Amazon Reports Sales Up 51%, Profits Dip 8%
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 29, 2011
Amazon has reported that while sales for the quarter ended June ...
- Mini: Get In Touch With Your Inner 'Manualhood'
Marketing Daily, Karl Greenberg - Friday, July 29, 2011
Mini is rolling out a campaign celebrating its "Manualhood," touting the virtu ...
- Nissan Taps Synthesio For Global 'Listening' Project
Marketing Daily, Karl Greenberg - Thursday, July 28, 2011
The project gives Nissan ongoing Web listening and human analysis in vario ...
- First Walmart Express Set To Open
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 28, 2011
Walmart Express is slated to open Wednesday on Chicago's South Side. T ...
- China Closes A Pair Of Fake Apple Stores
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 28, 2011
Chinese authorities shut two unauthorized Apple stores in Kunming for operating witho ...
- Auto Industry Prepares For Possible Default
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 28, 2011
If the government defaults on its debt, we can bid the econom ...
- Pizza Hut Ads Most Effective
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 28, 2011
According to advertising research firm Ace Metrix, Pizza Hut, Domino's, Papa John ...
- Summer's Eve Pulls Videos After Criticism
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 28, 2011
Summer's Eve pulled three videos off its website and YouTube on Wednesd ...
- Kraft Changes Agencies Again
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 28, 2011
Kraft is changing agencies on its Trident gum brand. JWT, a un ...
- Olympics Are One Year Away, But Marketers Are Off And Running
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 28, 2011
Most of the official marketing partners of the International Olympic Committee, t ...
- BMW: Multi-tier, Multi-year Sponsorship Of Team USA
Marketing Daily, Karl Greenberg - Wednesday, July 27, 2011
It will advertise the Olympics partnerships next year around a global pill ...
- Toyota Tops Interbrand's Ranking Of Green Brands
Marketing Daily, Karl Greenberg - Wednesday, July 27, 2011
It's one thing to effectively talk oneself into the "green" game, b ...
- BMW Talks Alter Egos To Affluents For 6 Series
Raw, Karl Greenberg - Thursday, July 28, 2011
BMW is launching a short film series, "Alter Egos" to promote i ...
- Are New Organic, 'Green' Cigarettes Really 'Eco Friendly'?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 27, 2011
New magazine ads for cigarettes with "additive-free" organic tobacco say the produc ...
- KFC Ad Is Not The First Designed To Be Seen From Space
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 27, 2011
A gigantic tile mosaic of KFC icon Colonel Sanders in Rachel, Nev ...
- Walmart Is Launching In-House Movie Streaming Service
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 27, 2011
A new movie-screening service on Walmart.com from Vudu, which it acquired la ...
- Christy Turlington, Julia Roberts Ads Banned In UK For Over Airbrushing
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 27, 2011
L'Oréal has been forced to pull ad campaigns featuring Julia Roberts a ...
- Verizon's Marni Walden Faces New Competitive Challenges From Sprint
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 27, 2011
Marni Walden, who last year was named CMO of Verizon Wireless, replaci ...
- SoBe Taps Iron Mike For Game
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 27, 2011
PepsiCo's SoBe has partnered with Mike Tyson's Main Event game in launchi ...
- General Motors Touts Resurgence In Washington, D.C., Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 27, 2011
General Motors Co. launched an ad campaign this week aimed at U. ...
- OnStar FMV Hits Best Buy; Ad Campaign To Support
Marketing Daily, Karl Greenberg - Tuesday, July 26, 2011
Greg Ross, the VP of business extensions for GM, was in N ...
- Econobox Or Luxury? A Car's A Car, Per Study
Marketing Daily, Karl Greenberg - Tuesday, July 26, 2011
You may really love what that new luxury car does for y ...