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Summer's Eve Pulls Videos After Criticism

Summer's Eve pulled three videos off its website and YouTube on Wednesday following claims that they were racially insensitive.

The videos, from the brand's "Hail to the V" campaign by Dallas-based The Richards Group, have hand puppets representing vaginas. Two of the spots are meant to be black and Hispanic characters. These were criticized by some viewers, who complained that the voice work was racially stereotypical. The black woman is "Pam Grier and Lil' Kim all wrapped into one," wrote one online critic, while the Latina woman opens with the cry, "Ay-yi-yi."

A Richards Group rep said the message and goal of the larger campaign was to educate women about their anatomy and break down taboos in talking about it.



Read the whole story at Adweek Magazine »

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