- Ford Looks To Games As New Medium
Marketing Daily, Karl Greenberg - Monday, June 13, 2011
McClary, who says players of the game are pretty evenly split ma ...
- Lexus Debuts New Effort With Tech Focus
Marketing Daily, Karl Greenberg - Monday, June 13, 2011
The first spot in the campaign features glass beakers stacked up ...
- Coppertone Launches 'Sesame Street' Apparel
Raw, Karl Greenberg - Monday, June 13, 2011
Coppertone is launching a promotion with Sesame Workshop, including a licensing progr ...
- Famous Ad Man Dies At 91
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 13, 2011
Leo Greenland, who created memorable ads for the likes of Johnny Walk ...
- South Africa Tourism Should Focus On Wildlife, But The Urban Kind
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 13, 2011
Cape Town tourism chief Mariette du Toit-Helmbold said South Africa's marketing effor ...
- Another Drugmaker To Pay For Off-Label Marketing
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 13, 2011
UCB has agreed to pay $34 million to resolve claims it market ...
- Cuba, Si, Say Advertisers?
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 13, 2011
Cuba used to be a resort island where Americans went to par ...
- If Maximum Bob Says It's So ...
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 13, 2011
Detroit automakers Ford, GM and Chrysler are in their best shape ...
- Coke Grows Juice Brands
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 13, 2011
The shift to a common look among juice brands like Minute Ma ...
- Edmunds.com To Launch Groupon-type Channel
Marketing Daily, Karl Greenberg - Friday, June 10, 2011
Cars aren't clothes, but online auto research and shopping site Edmunds.com ...
- GM Brings A Whole Lot Of Sheet Metal To N.Y.
Marketing Daily, Karl Greenberg - Friday, June 10, 2011
The show includes seven driving courses that are delineated by vehicle ty ...
- Ford Puts The Focus On The Sims 3
Raw, Karl Greenberg - Monday, June 13, 2011
The Ford Focus sedan is now in virtual reality as a digit ...
- Kia Gets Big At NBA Draft
Raw, Karl Greenberg - Monday, June 13, 2011
Kia will have a big presence at the NBA Draft on Ju ...
- Lilly Wins Versus Amylin Over Diabetes Drug Marketing
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 10, 2011
Eli Lilly won a ruling in a lawsuit brought by Amylin Pharmaceutical ...
- NFL Lockout Means Contingency Plans On Tap For MillerCoors
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 10, 2011
MillerCoors executives are thinking about new ad strategies as the NFL locko ...
- 3D TV Isn't Ready For Prime Time
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 10, 2011
Last June, ESPN launched a 3D network tied to its coverage ...
- Orbitz Agrees To Review Ad Policies Following LGBT Protests
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 10, 2011
Orbitz had been a big advertiser on Fox News, but after ...
- Kraft Considers Agency Switch
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 10, 2011
Sources say Kraft Foods Inc., has put its Triscuit creative account in ...
- Newegg.com Launches New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 10, 2011
Online consumer electronics and IT e-tailer has a new national campaign aim ...
- NHTSA Chief: A Car Is Not A Mobile Device
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 10, 2011
Automakers have turned cars and trucks into rolling Internet hubs, but t ...
- Social Games Are Glue For Brand Engagement
Marketing Daily, Karl Greenberg - Thursday, June 9, 2011
Social Gaming panelists at the OMMA Social conference in New York ...
- Ford Promotion With BET Uses Twitter
Marketing Daily, Karl Greenberg - Thursday, June 9, 2011
Said Shawn Lollie, Ford manager of multicultural marketing: "A large number ...
- Smart Destinations Taps Cindy Starr As CMO
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 9, 2011
Cindy Starr has joined Smart Destinations as chief marketing officer. The compa ...
- Does Advertising In LGBT Pubs Make A Brand LGBT?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 9, 2011
The market is huge, worth $743 billion, and lesbian, gay, bisexual a ...
- Car Sales Are Sliding Unexpectedly In China
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 9, 2011
Is Cash-for-Clunkers back? With auto sales suddenly weakening, the Chinese government ...
- Jockey Taps Tim Tebow for New Underwear
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 9, 2011
Heisman winner Tim Tebow is the new spokesperson and advertising talent f ...
- P&G Shifts Executive Nameplates
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 9, 2011
Procter & Gamble will say goodbye to Charles "Chip" Bergh, group preside ...
- Citizens Financial Group Testing Video Banking
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 9, 2011
Citizens Financial Group is launching a video-banking pilot program that includes fi ...
- Online Advertising To Reach $31 Billion
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 9, 2011
This year, online advertising will hit $31.3 billion, a 20% growth fr ...
- Hudson River Swimmers? Ironman Coming To N.Y.
Marketing Daily, Karl Greenberg - Wednesday, June 8, 2011
The best-known non-team sports event in New York is the yearly I ...