The Ford Focus sedan is now in virtual reality as a digital car in The Sims 3 life-simulation video series.. The 2012 Focus sedan as part of the new Focus Neon Nights package on the EA game, which
has sold more than 145 million copies.
The Sims 3 game lets players play God by creating lifelike characters, building a verisimilitude of a life narrative, including goals, lifetime wishes,
and whether or not they succeed or end up in the gutter. As part of that grand scheme the Focus car is a free download. The Neon Nights package gives players' characters things like Ford-branded
T-shirts, high-end stereos, and neon lights.
"Our involvement with The Sims 3 demonstrates how Ford is looking for alternate ways to talk to the consumer outside of print, television and
radio," said Brian McClary, Ford social and emerging media specialist. "Gaming is a key area we are focusing on and The Sims has proved it can be an effective channel."