Online consumer electronics and IT e-tailer has a new national campaign aimed at growing its consumer base. The largest online only retailer in the segment is using cable TV and online ads with the
theme "Take it from a Geek." The ads also poke fun at Best Buy's BlueShirt and Walmart. Best Buy is demanding Newegg cease its "negative portrayal of our employees" and is charging that Newegg is
violating Best Buy's Geek Squad trademark rights.
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