- Toyota Develops An Owner Social Media Platform
Marketing Daily, Karl Greenberg - Tuesday, May 24, 2011
Robin Daniels, director of product marketing at Salesforce.com, tells Marketing Daily th ...
- Panel: Cultural Issues Affect Toyota Safety
Marketing Daily, Karl Greenberg - Tuesday, May 24, 2011
But Edmunds.com says the propensity within the safety "culture" in the U. ...
- Organic Foods Attract Investors
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 24, 2011
In spite of the weak economy, sales of organic foods are stro ...
- Should Lincoln Have A 2-Seat Flagship?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 24, 2011
Columnist Rick Kranz argues that if Ford's Lincoln division is to ...
- Kimberly-Clark Gets In 'Cars 2' Back Seat
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 24, 2011
K-C is doing its biggest multibrand retail-marketing program in eight years wi ...
- Weight Watchers Taps McCann
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 24, 2011
Weight Watchers will use McCann Erickson New York for a social marketi ...
- Is Brand Armstrong Hurt By '60 Minutes' Story?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 24, 2011
Lance Armstrong is facing his biggest battle since he beat cancer. T ...
- Restaurant Business Looking For Gains
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 24, 2011
Technomic predicts that restaurant industry sales will grow 2.6% this year. That ...
- Lady Gaga's New Release Crashes Amazon Servers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 24, 2011
When Amazon offered Lady Gaga's new release "Born This Way" as ...
- VW Thinks Blue: New Campaign, MoMA Partnership
Marketing Daily, Karl Greenberg - Monday, May 23, 2011
The effort is timed with the inauguration of the automaker's new pla ...
- State Farm Backs Disney/Pixar's 'Cars 2'
Marketing Daily, Karl Greenberg - Monday, May 23, 2011
One element of the promotion includes a 30-second spot commercial called "Pittie ...
- Borders Ends Deal With Seattle's Best Coffee
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 23, 2011
Borders will part ways with Seattle's Best Coffee, though the details ...
- Smucker Buys Rowland Coffee
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 23, 2011
The J.M. Smucker Co. has completed the acquisition of the coffee bran ...
- Apple Uses IPad To Promote Other Products At Retail
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 23, 2011
Apple Stores will soon use one of Apple's most popular products ...
- Aflac Signs Heisman Trophy Deal
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 23, 2011
Insurer Aflac has signed a multi-year deal to sponsor the Heisman Troph ...
- Modelo Succeeds By Reaching Out To Hispanic Beer Drinkers
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 23, 2011
Modelo Especial is one of the fastest-growing beer brands. But it h ...
- Consumers Get Skeptical About Green Products
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 23, 2011
A lot of companies are touting themselves as green, but consumers a ...
- Soap Opera Demise Expands P&G, NBC Efforts
Marketing Daily, Karl Greenberg - Monday, May 23, 2011
Rich DelCore, P&G's director of global brand entertainment and VP of i ...
- Troy-Bilt Gets Technical In New Mower Campaign
Marketing Daily, Karl Greenberg - Friday, May 20, 2011
Troy-Bilt is taking a different approach both in medium and message. T ...
- Subway's CMO Talks About 'Commit to Fit' Sweepstakes
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 20, 2011
Subway spokesperson Jared Fogle ran in last year's ING New York Ci ...
- A Nissan Leaf Racer? Shocking!
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 20, 2011
The second version of the all-electric Nissan Leaf is for racing. T ...
- Nike's Jordan Taps Maya Moore
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 20, 2011
College women's hoops star Maya Moore has signed a deal with Jorda ...
- Hot Wheels Thriller On The Infield
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 20, 2011
Mattel's Hot Wheels brand makes miniature cars, but on May 29, befo ...
- McDonald's Says It's Sticking With Ronald
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 20, 2011
The U.S. Centers for Disease Control and Prevention reports that 17% ...
- Honda Puts Both Engines, Marketing Into IndyCar
Marketing Daily, Karl Greenberg - Thursday, May 19, 2011
Honda, which became sole provider of the Indy V-8 engines that pow ...
- New Study: USAA Is Tops In Customer Experience
Marketing Daily, Karl Greenberg - Thursday, May 19, 2011
"It starts with employee recruitment and commences from the very first da ...
- El Pollo, Suffering Losses, Moves To Upgrade Image
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 19, 2011
The Orange County, Calif.-based chain reported a $4.7 million loss in t ...
- Facebook Must Deal With Kids And Advertising
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 19, 2011
A recent Consumer Reports survey found that as many as 7.5 milli ...
- Fuel Efficiency Demand Raises Chevy Volt Production
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 19, 2011
General Motors is boosting production of the Chevrolet Volt. The automaker sa ...
- Joe Montana Calls Plays For Joint Juice Supplement National Push
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 19, 2011
Joe Montana has signed to be marketing spokesperson for Joint Juice, Inc ...