- Renault Taps Tavares For New COO
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 31, 2011
Renault is grabbing sibling Nissan America's CEO, Carlos Tavares, to be i ...
- Heineken Re-ups For 3 More Years Of UEFA Soccer
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 31, 2011
Heineken is back for three more years sponsoring UEFA Championship League socce ...
- Sharp Tells Men They Need Big TVs
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 31, 2011
Sharp's man-cave pitch says real men don't watch little screens. The compa ...
- P&G Business Centered On Billion-Dollar Brands
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 31, 2011
Procter & Gamble has nearly two dozen brands worth at least ...
- Kraft Hopes To Attract Hispanics With Kool-Aid
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 31, 2011
This year, Kraft will triple its spend against the Hispanic market ...
- Nissan Asks: What If Everything Ran On Gasoline?
Marketing Daily, Karl Greenberg - Friday, May 27, 2011
The effort includes four 15-second teasers and a 60-second ad. Says ...
- Florida's Summer Campaign Goes All Social
Marketing Daily, Karl Greenberg - Tuesday, May 31, 2011
The bipartite effort comprises an exclusive Facebook buy to appeal to famili ...
- Men Are Also Deciders In Household Purchases
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 27, 2011
Jacobs Media's "Marketing to Men," a survey of over 13,000 adult rad ...
- Smartphones, Other Media Are Big Distraction From Ads, Not DVR
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 27, 2011
New research from IPG Media Lab and YuMe shows the smartphone a ...
- Analyst: Hyundai, Kia On Track To Pass Honda, Toyota This Month
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 27, 2011
TrueCar.com says Hyundai and Kia combined will outsell Toyota Motor Sales U.S. ...
- Walmart, Home Depot Each Pledge $1 Million For Joplin, Mo.
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 27, 2011
Each company had stores there that were destroyed by a tornado th ...
- Hotels Offer Gas Deals To Attract Travelers
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 27, 2011
With gasoline at historically high prices -- averaging $3.81 this week ...
- Go Ahead, Take An Ad Risk
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 27, 2011
Blogger MP Mueller says trying something new in advertising is the harde ...
- Nissan's Erich Marx Gets To Focus In New Job
Marketing Daily, Karl Greenberg - Thursday, May 26, 2011
The 20-year Nissan veteran, who has held management positions in marketing operation ...
- What If Everything Ran On Gasoline?
Raw, Karl Greenberg - Friday, May 27, 2011
Nissan has a new campaign for the Leaf electric car called "G ...
- ... Even More Branson
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 26, 2011
Richard Branson said he's in talks with up to three suitors f ...
- Virgin America Launches O'Hare Service; United, American Try Slap-down
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 26, 2011
Virgin CEO Richard Branson set the tone for Virgin America's challenge ...
- Nestle Introduces Nespresso-type Baby Milk
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 26, 2011
Nestle launched BabyNes this week. The milk dispenser uses a system th ...
- Is White Still Right For 'Mad Men'?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 26, 2011
Black flight from advertising in the 1970s has a lot to ...
- Diageo Reportedly Looking To Buy Jose Cuervo
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 26, 2011
British spirits holding company Diageo is in talks to buy family-owned Jo ...
- Kia Backs MLS Soccer Team New York Red Bulls
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 26, 2011
Kia Motors has signed a deal making the automaker official partner ...
- Downtown Reviving: N.Y.C. Launches Global Push
Marketing Daily, Karl Greenberg - Wednesday, May 25, 2011
New York City is launching a global campaign to promote Lower Manhatta ...
- Mitchum Pitches Pits In New Global Campaign
Marketing Daily, Karl Greenberg - Wednesday, May 25, 2011
The television, print, digital, social media, point-of-sale, out-of-home and radio effort cente ...
- With Gas Prices Down, Americans Likely To Hit The Road This Weekend
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 25, 2011
Several global factors are likely to get Americans behind the wheel ...
- Los Angeles The Second City For Overseas Visitors
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 25, 2011
Los Angeles has passed Miami as the U.S. city getting the second-highe ...
- Sears Bolsters Agency Lineup
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 25, 2011
Sears Holding will hire Dentsu Network's McGarryBowen as lead strategic and creati ...
- Derrick Rose Sells Adidas
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 25, 2011
Derrick Rose is featured in a new campaign for Adidas' adiZero Cra ...
- Budweiser Extends Daytona Deal
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 25, 2011
Anheuser-Busch has signed a new deal with Daytona International Speedway. The multi-ye ...
- P&G Exec Heads To Google To Run Sales For YouTube
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 25, 2011
Procter & Gamble's digital marketing director, Lucas Watson, is heading to Silic ...
- They All Laughed At Christopher Columbus ...
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 25, 2011
Chrysler CEO Sergio Marchionne could have broken into song -- the Gershwin ...