- GM Sweepstakes Targets OnStar Awareness
Marketing Daily, Karl Greenberg - Monday, March 14, 2011
The program is supported by a TV ad push starting March ...
- Finding: Automakers' Internet Efforts Lag
Raw, Karl Greenberg - Monday, March 14, 2011
...
- Moms Are New Gamers
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 14, 2011
Forget soap operas; moms like digital games. Speaking at SXSW, Manny Aneka ...
- More Marketers Than Geeks At SXSW
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 14, 2011
Brands had the biggest presence ever at the five-day conference in Austi ...
- Swiss Cigar Maker Wants In To Premium Realm
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 14, 2011
Swiss cigar brand Villiger wants to take on premium brands in Euro ...
- Disney Seeks Marketing Partnerships In EU
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 14, 2011
The U.K. division of Disney is looking for long-term marketing partners acro ...
- Japan Injects $86 Billion To Stabilize Markets After Quake
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 14, 2011
The Bank of Japan started adding huge sums to the country's banki ...
- Japanese Output Down; Can The Country Recover?
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 14, 2011
Besides automakers, Sony has shuttered six production facilities even though only o ...
- Update: Auto Production In Japan At Standstill
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 14, 2011
Automakers in Japan can't make contact with some parts makers in t ...
- Toyota, Honda, Nissan React To Quake Damage
Marketing Daily, Karl Greenberg - Friday, March 11, 2011
Automakers are saying that despite the earthquake and consequent force majeure ...
- Saab Launches Social Media Program
Marketing Daily, Karl Greenberg - Friday, March 11, 2011
The program, which extends its "Story of Saab" campaign that launched ...
- OnStar Offers Any GM Vehicle (But Volt) As Prize In Promo
Raw, Karl Greenberg - Monday, March 14, 2011
General Motors' OnStar division is launching a sweepstakes called "Push On," whe ...
- Adidas Launches Biggest Campaign To Date
Raw, Karl Greenberg - Monday, March 14, 2011
Adidas has launched it's largest campaign to date. The global "all adida ...
- EBay Looks For Agencies And Ideas
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 11, 2011
EBay has been talking to its agency for creative ideas on i ...
- Trump Running Or Is It The Brand Talking?
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 11, 2011
Is Donald Trump running for President or just marketing the Trump bran ...
- AstraZeneca To Pay $68.5 Million To States Over Seroquel Marketing
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 11, 2011
Thirty-seven U.S. states and the District of Columbia will get $68.5 milli ...
- Chrysler Fires Social Media Agency After F-Bomb
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 11, 2011
After Scott Bartosiewicz, account director at Chrysler's social media firm New Med ...
- Infiniti Puts New Hybrid In Front Of Hoops Fans
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 11, 2011
Infiniti is touting its new M hybrid sedan as a sponsor ...
- GM Shakes Up Executive Ranks Again
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 11, 2011
General Motors CFO Chris Liddell has left the company after fewer th ...
- Chrysler Looking To Define American Luxury
Marketing Daily, Karl Greenberg - Thursday, March 10, 2011
Chrysler LLC's eponymous division has some heavy lifting to do this yea ...
- Around For A Decade, Hybrids Still Befuddle
Marketing Daily, Karl Greenberg - Thursday, March 10, 2011
Although these vehicles won't make or break a car company -- th ...
- Toyota Factories Shuttered In Japan
Raw, Karl Greenberg - Friday, March 11, 2011
Toyota Motor Corporation said that as of Friday morning (EST) the compa ...
- Nissan On Earthquake And Tsunami
Raw, Karl Greenberg - Friday, March 11, 2011
Nissan says in spite of tsunami warnings for the west coast ...
- Japan Automakers In Force Majeur
Raw, Karl Greenberg - Friday, March 11, 2011
Nissan, Honda, and Toyota's Japan operations are in force majeur because ...
- Lady Gaga Cuts Ties To Target
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 10, 2011
Lady Gaga has severed an exclusive partnership with Target for giving suppo ...
- 4A's Conference Opens With Texas-Sized Optimism And Kinky Friedman
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 10, 2011
Nancy Hill, chief executive of the American Association of Advertising Agencies, launch ...
- Microsoft Replaces Its Office Marketing Chief
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 10, 2011
Chris Capossela, SVP inside Microsoft's Office Division, is being moved to ...
- Shaun White Inks Deal With Stride Gum
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 10, 2011
Snowboarding star Shaun White has signed on with Kraft Foods to ...
- Target, Not Wal-Mart, Is Apparently Where The Deals Are
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 10, 2011
Target is wrestling with Wal-Mart's raison d'etre. Two recent price comparisons ...
- Seventh Generation Takes Green A Step Further
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 10, 2011
Procter & Gamble, which has been trying to make its laundry deterge ...