- 10 Rules of Modern Marketing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 27, 2012
Debi Kleiman, president of the Massachusetts Innovation & Technology Exchange (MITX), offe ...
- Over Half Of Shoppers Prefer Bricks And Mortar
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 27, 2012
Also, the British are the unhappiest shoppers and the Chinese are t ...
- S.F. Gyms Flee Corporate Owner Over Anti-Gay Stance
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 27, 2012
Four of the privately owned gyms in the Bay Area have formal ...
- Staples Closing Stores, Investing Online
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 27, 2012
Framingham, Mass.-based Staples Inc. will invest more in its online businesses a ...
- Relish Gourmet Burgers Heads South
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 27, 2012
Canadian brand Relish Gourmet Burgers has proven a fast-growing success north ...
- BMW Crowd-sources Ideas For New Cars
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 27, 2012
BMW is collaborating with open-source car design company Local Motors to ro ...
- Fiat Plays Monopoly With McDonald's
Marketing Daily, Karl Greenberg - Wednesday, September 26, 2012
Fiat and McDonald's are taking a chance on the 20th anniversary ...
- Poise Goes On Tour For Menopause
Marketing Daily, Karl Greenberg - Wednesday, September 26, 2012
Poise has tapped comedic actresses Sherri Shepherd -- co-host of ABC's "T ...
- Truth Takes Its Act On The Road
Marketing Daily, Karl Greenberg - Wednesday, September 26, 2012
Truth has never tried its own branded concert series until now. T ...
- Vibrant Media Launches Mosaic Platform
Marketing Daily, Karl Greenberg - Wednesday, September 26, 2012
Vibrant Media is making mosaics. Actually, "Mosaic," to be formal about i ...
- Old World Industries Partners With NHRA
Marketing Daily, Karl Greenberg - Wednesday, September 26, 2012
NHRA (the National Hot Rod Association) has launched a multi-year sponsorship progr ...
- Tune In: Dodge Reveals Ram Line In Texas (Where Else?)
Raw, Karl Greenberg - Thursday, September 27, 2012
It's Texas State Fair time in Dallas, which means a mess ...
- Brands Need To Rethink Online Ad Strategy (Again)
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 26, 2012
Contributor Steve Olenski gets into particulars here, with ample stats and chart ...
- RIM Hopes To Get Its Charge Back
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 26, 2012
RIM, which makes the BlackBerry phone, says its subscriber base has gro ...
- Chrysler Opens New Digs In Detroit
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 26, 2012
It's not the Chrysler Building, but it's a famous old building ( ...
- 'Consumer Reports' Praises Ford Escape
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 26, 2012
Consumer Reports has given big high-fives to Ford for its 2013 Escap ...
- Small Non-Profits Should Develop Their Brand
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 26, 2012
Nonprofits, especially small, local ones, often devote little or no time ...
- Goodbye, Supercenters: Retail Will Get Focused, Adaptable
Marketing Daily, Karl Greenberg - Thursday, September 27, 2012
A new report from PwC US and Kantar Retail, "Retailing 2020," whi ...
- Mercedes-Benz Leads In YouGov Poll
Marketing Daily, Karl Greenberg - Tuesday, September 25, 2012
Mercedes-Benz is in the lead in perception among affluent car buyers w ...
- IPhone 5 Sales Just Fine
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 25, 2012
Contributor Robert Hof, noting that Apple saw its shares fall $9.30, ...
- NFL's 49ers Add SAP To Roster
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 25, 2012
Technically speaking, the San Francisco 49ers will be well provided for ...
- Bauer: Brands Need To Be Useful
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 25, 2012
Jonny Bauer, head of strategy at creative shop Droga5, says brands mu ...
- Biggest 30 Advertisers On Facebook
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 25, 2012
Facebook makes $1 billion per quarter in ads. From whom? The t ...
- Consumer Confidence In GM Problematic?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 25, 2012
A new report from Bandon, Ore.-based CNW Market Research says nearly ...
- Deodorant Brands Try To Build Loyalty In India
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 25, 2012
The personal care market in India is growing at around 30% ...
- Farmers Insurance Rides With Kasey Kahne
Marketing Daily, Karl Greenberg - Monday, September 24, 2012
Farmers Insurance is angling for pole position on the NASCAR track. T ...
- Road Is Rocky, But Autos Keep Rolling
Marketing Daily, Karl Greenberg - Monday, September 24, 2012
Inexplicably, given the flat economy and the approaching election, consumers are buyin ...
- Volvo's Jacoby Suffers Stroke, On Leave
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 24, 2012
Volvo Cars CEO Stefan Jacoby, who came to Volvo in 2010 aft ...
- American Wines Missing Boat To China?
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 24, 2012
China is the fastest-growing wine market in the world. The writer, ...
- Marketers Going Green, But Consumers Aren't
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 24, 2012
A Green Gauge survey by GfK finds that while 93% of consume ...