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Small Non-Profits Should Develop Their Brand

Nonprofits, especially small, local ones, often devote little or no time to developing their own brands. The big ones don't have that problem:  (Product) Red, Charity:water, and Toms Shoes are examples of the latter. They spend millions to do their work and get the word out about it globally. But if local grassroots groups don’t get the word out about what they are doing, they won't get any credit, though they are on the front lines, writes guest columnist Oscar Abello of the Results for Development Institute.

Read the whole story at Fast Company »

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