- Guns: Marketing Like The Marlboro Man
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 17, 2012
Columnist Sanjay Sanghoee writes that, like cigarette marketers, gun companies, which d ...
- Daimler Names New CEO For China
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 17, 2012
Daimler AG, in a move underscoring the growing importance of China ...
- IPad Mini Eating IPad's Lunch? So What
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 17, 2012
Contributor Erika Morphy writes that Apple has timed the cannibalization perfectly. "Ev ...
- High Price For Global Sports Partners
Marketing Daily, Karl Greenberg - Friday, December 14, 2012
International sports federations receive more than $2 billion per year in sponsorshi ...
- Sierra Nevada Pops Open A New Site
Marketing Daily, Karl Greenberg - Saturday, December 15, 2012
Sierra Nevada Brewing has a foot in a lot of markets, a ...
- Static Guard Launches Style Campaign With Soyon An
Marketing Daily, Karl Greenberg - Friday, December 14, 2012
B&G Foods division Static Guard, a line of static-eliminating sprays, has team ...
- Nissan Names 'Wouldn't It Be Cool' Winners
Marketing Daily, Karl Greenberg - Friday, December 14, 2012
Nissan has announced winners of its "Nissan Innovation Garage social media campai ...
- Static Guard Launches Style Campaign With Soyon An
MediaDailyNews, Karl Greenberg - Friday, December 14, 2012
B&G Foods division Static Guard, a line of static-eliminating sprays, has team ...
- American Adds Upgrade Packages
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 14, 2012
American Airlines on Wednesday introduced packages of airfare upgrades for extra fe ...
- Five Trends Killing Traditional Retail
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 14, 2012
Watch your large back, Walmart: The web is going to eat y ...
- Redbox Streaming To Challenge Netflix
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 14, 2012
In-store movie rental service Redbox this month will launch an $8-a-month insta ...
- Monster CEO Attacks Drink Attackers
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 14, 2012
Attacks on energy drinks recall historical attacks on Coca-Cola. That's what Monst ...
- CMO Council: Marketing Budgets Rising
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 14, 2012
Per a new CMO Council poll, most marketing dollars will be spe ...
- Romney Vs. Jeep: Lie Of The Year
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 14, 2012
PolitiFact has selected Romney's claim that Barack Obama "sold Chrysler to Italia ...
- The Social Web Key To Marketing Music Artists
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 14, 2012
Recording artists often need an online profile to get DJs interested. YouTub ...
- Near Entry-Luxury Segment A No-Man's Land?
Marketing Daily, Karl Greenberg - Thursday, December 13, 2012
GfK's Automotive Intentions and Purchases study finds that both consideration and loyal ...
- Hyundai Ties Up Three-Year Sirius Deal
Marketing Daily, Karl Greenberg - Thursday, December 13, 2012
Hyundai Motor America and Sirius XM Radio have inked an agreement th ...
- Hyundai Shoppers Can Track Vehicles Heading To Dealers
Marketing Daily, Karl Greenberg - Thursday, December 13, 2012
Hyunda Motor America, which says it gets some 3 million visitors p ...
- Kia To Sponsor College Football Hall Of Fame
Marketing Daily, Karl Greenberg - Thursday, December 13, 2012
Kia Motors America (KMA) is official vehicle of the NBA is al ...
- Urban Outfitter Catalogue Gets Risque
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 13, 2012
Urban Outfitters' 2012 Christmas holiday catalog is full of naughtiness, including ...
- Mini Goes Psychic
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 13, 2012
Mini has a Psychic Roadster website that gives visitors personalized readings abo ...
- Dollar General Makes More Dollars
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 13, 2012
Dollar General posted a bigger-than-expected increase in quarterly profit and total sal ...
- ComScore: Green Monday Is Huge
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 13, 2012
For the holiday season-to-date, shoppers have spent $26.6 billion online, up 1 ...
- Lexus Has The Fix In
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 13, 2012
In January, Toyota is expected to announce a customer service campaign ...
- Brilliant Or Just Offensive? Or Both?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 13, 2012
A family-run dry-cleaning business has come under fire for putting pro-life messag ...
- Marketers Already Playing Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 12, 2012
Thanks to social media, several sponsors are touting their involvement in t ...
- Delta And Virgin Atlantic Close Deal
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 12, 2012
Delta and Virgin Atlantic are hooking up. Delta Air lines is payi ...
- India Probe Into Walmart Heats Up
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 12, 2012
India's government announced an inquiry into lobbying practices by Walmart after ...
- Apple TV Has Better Chance Outside U.S.
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 12, 2012
The success of Apple TV's November 2013 launch will differ by countr ...
- Nissan Leaf's Birthday Is Touchy?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 12, 2012
Nissan's all-electric Leaf is two years old today. It's launch was hug ...