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Nissan Leaf's Birthday Is Touchy?
- Nashville Business Journal , Wednesday, December 12, 2012 10:42 AM
Nissan's all-electric Leaf is two years old today. Its launch was huge, set the tone for the brand, and was meant to embody Nissan's tech and green-forward trajectory. Since then, Nissan North America Inc. has been working to bring that message east of its stronghold in California. The company has sold 45,000 of the vehicles globally, and has seen sales ebb and flow, but keeps honing its marketing strategy.
