- Free Lip Gloss For Vodka?
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 23, 2012
Part of Campari's campaign in Oz for Skyy Vodka is to off ...
- Kodak Was Once Huge In Sports
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 23, 2012
Kodak's swan song in sports was an obscure $1 million award ...
- Netflix Searches For CMO
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 23, 2012
After the Quikster fiasco and the rate-raising snafu, Netflix has moved Lesl ...
- Marketing Over Five Billion In Alaska Exports
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 23, 2012
Marketing of Alaskan products for export has, for the first time ...
- Connecticut Hospitals Hike Ad Spend
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 23, 2012
After pulling back spending in recent years, some Connecticut hospitals are significant ...
- Steven Tyler's National Anthem
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 23, 2012
Listen to this if you are feeling like the coffee didn't wo ...
- Scooters And Smaller Motorcycles Help Grow Market
Marketing Daily, Karl Greenberg - Saturday, January 21, 2012
Motorcycles and scooters are a discretionary spend? Maybe that was so ...
- MetroPCS Gets Into Sports
Marketing Daily, Karl Greenberg - Saturday, January 21, 2012
Dallas-based wireless company MetroPCS is sponsoring the Olympic USA Basketball team wi ...
- Walmart Contest Highlights Quest To 'Get On The Shelf'
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 20, 2012
Walmart is producing a Web reality show, "Get on the Shelf," "turni ...
- Warm Winter Cools Retail
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 20, 2012
As winter approached, retailers set up shop. Well, winter is here, so ...
- Pernod Ricard UK Taps Venning
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 20, 2012
Pernod Ricard UK has appointed Patrick Venning to oversee the marketing strategi ...
- NASCAR VP Marketing Talks Brands
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 20, 2012
NASCAR has 40 sponsors including Coors List, Craftsman Tools, Coca-Cola, Old Spic ...
- J.C. Penney Taps Blum For EVP
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 20, 2012
J.C. Penney Co. Inc. appointed Kristen Blum EVP and CTO. Blum, w ...
- Sundance? So What?
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 20, 2012
Detroit News film critic Tom Long poses an interesting question: If ...
- P&G Signs Olympian, And Three Stars
Marketing Daily, Karl Greenberg - Thursday, January 19, 2012
Procter & Gamble is inking a partnership with Alicia Sacramone, Beijing 20 ...
- Chevrolet Posts Best-ever Global Sales
Marketing Daily, Karl Greenberg - Thursday, January 19, 2012
General Motors' highest-volume brand Chevrolet has posted its best-ever global full-year sale ...
- MetroPCS Sponsors USA Basketball
Marketing Daily, Karl Greenberg - Thursday, January 19, 2012
MetroPCS is launching a marketing program with USA Basketball called the Dre ...
- Kia Signs With Golden State Warriors
Marketing Daily, Karl Greenberg - Thursday, January 19, 2012
Kia, which has been official car company of the Nfor since 20 ...
- Landor Promotes Mary Zalla To CEO
Marketing Daily, Karl Greenberg - Thursday, January 19, 2012
Landor Associates has promoted Mary Zalla to CEO, effective immediately. She wi ...
- Super Bowl Newbies
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 19, 2012
David Beckham will wear underwear for H&M in the Super Bowl. Fo ...
- A Candy Shop Hits The Target
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 19, 2012
A boutique candy store in San Francisco will see its products, thin ...
- Drexler Bashes Malls, Simon Bashes Drexler
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 19, 2012
Shopping-mall tycoon David Simon criticized J. Crew CEO Mickey Drexler after t ...
- Kobe Bryant Touts His Nike System
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 19, 2012
Kobe Bryant takes on the role of motivational guru in "The KobeSystem ...
- Adidas Goes To High School
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 19, 2012
Adidas, which outfits some of the top pro athletes in the worl ...
- Sears To Go Private?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 19, 2012
The shares and options of Sears Holdings Corp rose on Tuesday ...
- VW Digital App Starts With Enthusiasts
Marketing Daily, Karl Greenberg - Wednesday, January 18, 2012
Volkswagen is launching an iPad app called "Golf R Drivers Forever," touti ...
- Hyundai's New Approach For Super Bowl
Marketing Daily, Karl Greenberg - Wednesday, January 18, 2012
The automaker has been in the Super Bowl for the past fi ...
- Chase Gets Expanded Programs With MSG
Marketing Daily, Karl Greenberg - Wednesday, January 18, 2012
The Madison Square Garden Company and Chase have expanded their marketing partnershi ...
- Long Island Boy Gets The Camaro
Raw, Karl Greenberg - Thursday, January 19, 2012
Zach Borst, Long Island filmmaker kills with his ad featuring the Chevrol ...
- Kraft Tries Aged-cheese Marketing
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 18, 2012
"Make something amazing," is Kraft's new campaign touting Kraft Singles, Kraft grat ...