- Kraft Looks To Streamline Operations
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 18, 2012
Kraft Foods will realign U.S. sales, consolidate U.S. management centers and streamli ...
- Brands Should Advertise On Xbox Live
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 18, 2012
Dean Carignan, senior business director for Xbox Live Advertising for Microsoft EM ...
- Automakers Buying Big On Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 18, 2012
Auto-related companies are geared up for Super Bowl XLVI, collectively buying abo ...
- Kia Super Bowl Ad Has Supermodel
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 18, 2012
The automaker has enlisted supermodel Adriana Lima, rockers Mtley Cre and mix ...
- Steak 'N Shake Hits Broadway
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 18, 2012
Steak 'n Shake opened its first New York City restaurant on Ja ...
- Culligan Man Gets A Local Focus
Marketing Daily, Karl Greenberg - Wednesday, January 18, 2012
Water treatment company Culligan International, which is in its 75th year, ...
- Forget Advertising, Do Market Research
Marketing Daily, Karl Greenberg - Tuesday, January 17, 2012
Market research, it turns out, isn't only a means of fine-tuning yo ...
- GM Lets You Build Your Engine
Marketing Daily, Karl Greenberg - Tuesday, January 17, 2012
General Motors' "Crate Engine Build Experience" at its Performance Build Center ...
- Infiniti Expands Coaches Charity Challenge
Marketing Daily, Karl Greenberg - Tuesday, January 17, 2012
As part of its ongoing corporate partnership with the National Association ...
- Volkswagen Touts R With IPad App
Marketing Daily, Karl Greenberg - Tuesday, January 17, 2012
Volkswagen is launching an iPad app called "Golf R Drivers Forever" touti ...
- Lexus To Advertise In Super Bowl
Marketing Daily, Karl Greenberg - Tuesday, January 17, 2012
Lexus will debut its first-ever Super Bowl commercial for Super Bowl XLV ...
- Luxury Sales In China
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 17, 2012
Luxury sales in the West are recovering from the global recession, b ...
- Delta, Atlanta, Here Comes Southwest Airlines
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 17, 2012
Next month, Southwest Airlines will shove into Atlanta, home to the world ...
- Chrysler Expat Julie Roehm At SAP
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 17, 2012
Julie Roehm, the one-time Chrysler marketing chief known for risky - a ...
- Burger King At Home
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 17, 2012
Burger King, the No. 2 burger chain, has begun testing home delive ...
- Jenny Craig Big In France
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 17, 2012
Jenny Craig is going to France, where 33% of the population ...
- Zappos Hacked
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 17, 2012
Online retailer Zappos.com and its discount affiliate, 6pm.com, disclosed Sunday a da ...
- Zappos Hacked
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 17, 2012
Online retailer Zappos.com and its discount affiliate, 6pm.com, disclosed Sunday a da ...
- Steve Jobs Doll Won't Be Produced
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 17, 2012
The company that advertised an incredibly lifelike Steve Jobs doll for sa ...
- GearWrench Extends Advertising To New Market
Marketing Daily, Karl Greenberg - Monday, January 16, 2012
Baldwin& principal David Baldwin tells us that the agency, which has work ...
- 2011 Good For Two-Wheel Category
Marketing Daily, Karl Greenberg - Monday, January 16, 2012
The numbers aren't in for the fourth quarter, but if BMW ...
- Mintel Opens New Pac Rim Offices
Marketing Daily, Karl Greenberg - Monday, January 16, 2012
Global research firm Mintel is expanding operations in the Pacific Rim regi ...
- BMW Spotlights 'M' This Year
Marketing Daily, Karl Greenberg - Monday, January 16, 2012
This year BMW will roll out a letter, not a number. T ...
- Nature Made Taps Amazon Advertising
Marketing Daily, Karl Greenberg - Monday, January 16, 2012
Dietary supplement brand Nature Made has hired Amazon Advertising as AOR. T ...
- Nature Made Taps Amazon Advertising
MediaDailyNews, Karl Greenberg - Monday, January 16, 2012
Dietary supplement brand Nature Made has hired Amazon Advertising as AOR. ...
- Facebook, Most Hated Company In America?
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 16, 2012
Facebook wins the faceoff of the 10 most disliked companies. The li ...
- Youth A Tough Sell For Automakers
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 16, 2012
The kids of America do not want cars because freedom means bei ...
- Ad Men Use Brain Scanners
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 16, 2012
"Neuromarketers" are helping brands like Google, Facebook and ITV with medical technolo ...
- Orlando Top City For QSR Growth
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 16, 2012
Orlando tops QSR's 2011 Growth 40 list, an annual rundown of t ...
- African Population In U.S. To Grow
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 16, 2012
A nugget for marketers in this piece is that in the comi ...