- Loss In Oz Hurts Cricketers' Brand
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 16, 2012
Cricket is huge in India. Huge. In fact, mid analysts, brand exper ...
- P&G Brings Back 'Moms' To Olympics
Marketing Daily, Karl Greenberg - Friday, January 13, 2012
P&G says it plans also to raise $5 million to help establi ...
- Audi Touts Quattro In New Campaign
Marketing Daily, Karl Greenberg - Friday, January 13, 2012
Audi is launching its first big campaign in years for its quatt ...
- Coke, Pepsi On O.J. Fungicide
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 13, 2012
Coca-Cola's Simply Orange and Minute Maid, along with PepsiCo Inc.'s Tropicana, a ...
- Liz Claiborne Looks To Revitalize
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 13, 2012
Liz Claiborne Inc. looks to grow the three primary brands the appar ...
- Kohl's Wins For Customer Service
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 13, 2012
Kohl's is America's favorite mid-size department store, according to a poll fr ...
- Burger King Adding Ad Muscle
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 13, 2012
Burger King is adding two new agencies -- Mother, New York a ...
- Detroit Three Growing To Detroit Six
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 13, 2012
It's not just Chrysler, Ford and GM any more. Detroit has al ...
- ... But Don't Forget The Carolinas
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 13, 2012
The U.S. auto industry continues to be one of the drivers ...
- Old Spice Back With Crews
Marketing Daily, Karl Greenberg - Thursday, January 12, 2012
Old Spice's effort for Red Zone body sprays is called "Smell ...
- Whether Loyalty Or Retention, It's Critical
Marketing Daily, Karl Greenberg - Thursday, January 12, 2012
Polk's Loyalty award is about the automakers that have the highest percenta ...
- Audemars Piguet Launches Global Campaign
Marketing Daily, Karl Greenberg - Thursday, January 12, 2012
Haute horology brand (that's "expensive watch" for the 99%) Audemars Piguet ...
- NASCAR Partner Site Wins Award
Marketing Daily, Karl Greenberg - Thursday, January 12, 2012
Last year NASCAR launched a program to help marketing partners motivate the ...
- Procter & Gamble Brings Back "Thank You Mom"
Raw, Karl Greenberg - Friday, January 13, 2012
Procter & Gamble, a Worldwide Olympic Partner, is bringing back the 'Tha ...
- Starbucks Bows Blonde Roast
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 12, 2012
Starbucks' new Blonde Roast coffee debuted nationally on Tuesday, offering consumers ...
- Kroger Robot Store Is A Go
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 12, 2012
Kroger will open a branded robotic convenience store on the campus ...
- Tebow Doffs Shirt For Jockey
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 12, 2012
Denver Broncos QB Tim Tebow is in new Jockey advertising, somewhat dresse ...
- PB Cheerios Drives Parents Nuts
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 12, 2012
Parents of children who have peanut allergies are concerned, to say t ...
- Taco Bell Wants To Go Gourmet
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 12, 2012
Taco Bell has closed 1,000 stores since 2000, while Yum Brands' K ...
- Football Hall Of Fame Joins Army
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 12, 2012
The Pro Football Hall of Fame has signed a deal with t ...
- The Ideal Versus The Real
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 12, 2012
Dario D, at his Alphaila blog, offers a visual comparison between fast-fo ...
- You Say 'Loyalty,' I Say 'Retention'
Marketing Daily, Karl Greenberg - Wednesday, January 11, 2012
Both J.D. Power & Associates and Polk Automotive give Hyundai and Fo ...
- Toyota Enlists Gracenote For Music Platform
Marketing Daily, Karl Greenberg - Wednesday, January 11, 2012
At CES, Toyota announced a deal whereby its Entune-enabled multimedia systems wi ...
- Anvil Knitwear Hires New VP Sales
Marketing Daily, Karl Greenberg - Wednesday, January 11, 2012
Anvil Knitwear has tapped Doug LeRoy VP of retail sales. LeRoy wi ...
- Ford, Lexus Win Top Design Honors
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 11, 2012
In the most car-design friendly international auto show in years, the n ...
- Changes Come To Google Search
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 11, 2012
http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2012/01/10/businessinsiderwalkthrough-how-goog.DTL ...
- LeBron James, Army: 'Stay In School'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 11, 2012
LeBron James takes a lead role in a new PSA from t ...
- Urban Outfitters CEO Steps Down
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 11, 2012
Urban Outfitters CEO Glen T. Senk resigned on Monday. The company nam ...
- Shoe Chain DSW Steps Up Expansion
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 11, 2012
Columbus, Ohio-based chain DSW Inc. plans to open between 35 and ...
- Harley-Davidson Taps Fans For Ad Creative
Marketing Daily, Karl Greenberg - Tuesday, January 10, 2012
Harley-Davidson Motor Co. has been on a journey toward crowd-sourcing ad creati ...