- Toyota, Honda Put 2011 Behind Them
Marketing Daily, Karl Greenberg - Tuesday, January 10, 2012
Toyota and Honda had a rough year in 2011 thanks to ...
- Subaru Taps Aha For In-Car Web
Marketing Daily, Karl Greenberg - Tuesday, January 10, 2012
Subaru of America and Aha by Harman, an interactive Web platform f ...
- 'Chuck' Actress Strahovski In SoBe Skinsuit
Marketing Daily, Karl Greenberg - Tuesday, January 10, 2012
PepsiCo's SoBe Lifewater with Coconut Water is getting skin with "Chuck" actre ...
- Apple In-store Shops In Target?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 10, 2012
Apple will be opening new store-within-a-store locations in select Target locations lat ...
- Finally, Detroit Not Auto-problem Central
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 10, 2012
Columnist Daniel Howes, no doubt writing from Cobo Hall in Detroit, not ...
- Grocers Giving Nutrition Advice
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 10, 2012
A growing number of grocers are signing up to have the foo ...
- Walgreens' Upscale Flagship In Chicago
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 10, 2012
National drug store chain is going high end for its flagship ...
- Dell To Expand CMO Role
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 10, 2012
Dell will expand the role of SVP/CMO Karen Quintos to include responsibili ...
- Papa John's Handles PR Fiasco
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 10, 2012
Minhee Cho is probably the wrong person to do a PR screw ...
- Nissan Wins Heisman With New Deal
Marketing Daily, Karl Greenberg - Monday, January 9, 2012
Besides getting Nissan involved with the trust's charitable efforts, the partnership le ...
- It's All About Cars At NAIAS
Marketing Daily, Karl Greenberg - Monday, January 9, 2012
It's sports cars, sedans, coupes, supercars, big cars, little cars -- a ...
- Herbie Hancock Does Chameleon For Canon
Marketing Daily, Karl Greenberg - Monday, January 9, 2012
Canon "Legends In Imaging" event in October is getting a presentation tomorr ...
- P&G's Gillette Launches Olympic Bid
Marketing Daily, Karl Greenberg - Monday, January 9, 2012
Procter & Gamble's Gillette brand has signed 24 athletes from 18 countri ...
- It's Showtime!
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 9, 2012
The North American International Auto Show is live, at least for t ...
- New Fusion Looks Aston Martinesque
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 9, 2012
Ford, which unveils the 2013 Fusion on Monday at the North Americ ...
- New Poll: Marketers Seeing Red Flags
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 9, 2012
A new poll from Cincinnati-based consultancy RSW/US shows that a greater percenta ...
- New OJ Campaign Targets Non-Loyalists
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 9, 2012
Marketing executives at the Florida Department of Citrus today face the agency ...
- Axe Ads Fragrance For Women
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 9, 2012
Heretofore, Axe has been for men. Now, the Unilever deodorant brand ...
- Risk Pays For Chrysler Ad Exec
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 9, 2012
The Free Press has selected Olivier Francois, head of the Fiat bra ...
- Cumberland Farms, Boston Celtics Partner
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 9, 2012
Cumberland Farms is teaming with the Boston Celtics on a promotion dangli ...
- Doritos Goes Viral For 'Crash' Campaign
Marketing Daily, Karl Greenberg - Friday, January 6, 2012
Doritos is on the home stretch of its yearly campaign, which ...
- Deloitte's Conroy Sees Challenges Driving Changes
Marketing Daily, Karl Greenberg - Friday, January 6, 2012
Conroy points to higher commodity costs as a structural challenge for consum ...
- DHL Sponsors Army All American Bowl
Marketing Daily, Karl Greenberg - Friday, January 6, 2012
Plantation, Fla.-based international express shipping company DHL Express has signed as nation ...
- Nissan Expands Heisman Sponsorship
Marketing Daily, Karl Greenberg - Friday, January 6, 2012
Nissan North America, Inc. (NNA) is extending its longtime partnership with t ...
- PepsiCo Says 'New York Post' Was Wrong
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 6, 2012
PepsiCo has denied reports that it is looking to cut around 4,0 ...
- Ford Opens Shop In Silicon Valley
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 6, 2012
Ford Motor Co. is setting up a new research lab in California ...
- 'Imported From Hamtramck' For Super Bowl?
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 6, 2012
If you didn't know the auto business, you'd be excused for thinki ...
- Judge Blocks Clorox Cat Litter Ad
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 6, 2012
A federal judge blocked Clorox from airing a TV ad for Fre ...
- Artin To Lead NHRA Marketing Crew
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 6, 2012
The Glendora, Calif.-based National Hot Rod Racing Association (NHRA) has hired Ma ...
- French Photo Faux Pas Fumbles Brand
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 6, 2012
There's an image of a nude man strolling away from the bea ...