- Paper Mate Launches 'Most Stolen Pen'
Marketing Daily, Karl Greenberg - Thursday, January 5, 2012
Like rollerball-style instruments, InkJoy pens are designed to offer a butter-like writi ...
- KPMG: U.S. Automakers Set To Grow
Marketing Daily, Karl Greenberg - Thursday, January 5, 2012
It's not just "industry observers" who are answering in the affirmative, b ...
- Mercedes-Benz To Show Tech At CES
Marketing Daily, Karl Greenberg - Thursday, January 5, 2012
Mercedes-Benz USA and parent Daimler AG will show off its new vehic ...
- Segal To Chair Advertising Week DC
Marketing Daily, Karl Greenberg - Thursday, January 5, 2012
The DC Ad Club, metropolitan Washington's chapter of the American Advertising Federatio ...
- Pepsi May Cut 4,000 Jobs
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 5, 2012
PepsiCo CEO Indra Nooyi is considering laying off roughly 4,000 workers ...
- Athleta Kicks Off First National Campaign
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 5, 2012
Gap's athletic brand, Athleta, is launching a national campaign with the t ...
- Ogilvy Names New Global CMO
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 5, 2012
Global marketing agency Ogilvy & Mather Worldwide has named Lauren Crampsie worldwi ...
- Obama Family Portrait Big On Facebook
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 5, 2012
A study by Socialbakers presents the pieces of content on candidates' pag ...
- Bridgestone Shows Campaign, Eye On Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 5, 2012
Even if you don't drive on Bridgestone tires, it is hard ...
- Deron Williams Runs With Red Bull
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 5, 2012
Deron Williams is the best player on the now New Jersey b ...
- Ford Scores Big In December
Marketing Daily, Karl Greenberg - Wednesday, January 4, 2012
"Sales were solid and it was really after the 25th that ...
- Automakers Close 2011 With A Statement
Marketing Daily, Karl Greenberg - Wednesday, January 4, 2012
It was a warm December, and the auto market was also pret ...
- Mercedes-Benz Taps Cargo For Web
Marketing Daily, Karl Greenberg - Wednesday, January 4, 2012
Mercedes-Benz Canada has tapped Greenville, SC-based Cargo to build and maintain ...
- Joe Theismann In Supplement Ads
Marketing Daily, Karl Greenberg - Wednesday, January 4, 2012
Joe Theismann, former NFL quarterback for the Washington Redskins, will star ...
- Google Chrome Violates Google, Inc.
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 4, 2012
A sponsored post campaign for Google's Chrome browser violated the company's pa ...
- A-B InBev Hires Former ESPN Marketer
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 4, 2012
Anheuser-Busch InBev has hired Blaise D'Sylva, a former sales director at ESP ...
- Convenience Store Top Ten For 2012
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 4, 2012
The editors at Convenience Store News offer their top 10 predictions f ...
- Gatorade, When Sports Equipment Isn't Enough
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 4, 2012
Gatorade wants you to know that if you're trying to win t ...
- NBA Lockout So 2011
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 4, 2012
It wasn't too long ago that the NBA and its players we ...
- Best Practices For Digital Marketers, 2012
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 4, 2012
Here's five bullets for doing digital this year from blogger Jonathan Gardne ...
- Honda Tosses A Cephalopod For Pilot
Marketing Daily, Karl Greenberg - Tuesday, January 3, 2012
Honda is out of the gate with an ad for the Pil ...
- Polk: Toyota And Honda Are Back
Marketing Daily, Karl Greenberg - Tuesday, January 3, 2012
Worldwide auto sales growth this year, driven by non-European markets, is like ...
- Verizon Backs Away From Gaffe
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 3, 2012
After a flood of backlash from customers and reports of an F ...
- Why Google Takes To Advertising
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 3, 2012
Google made its first push into advertising with a Super Bowl ...
- Negative Ads Win In Iowa
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 3, 2012
Negative ads are prevailing. An estimated $5.8 million was spent on televisi ...
- Made In Japan In America
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 3, 2012
Nearly 7 in 10 of the Japanese-badged cars, trucks and crossovers so ...
- Online Gift Returns Booming
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 3, 2012
With a Christmas season that has seen record e-commerce sales coming ...
- Lowe's Buys ATG Stores
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 3, 2012
Lowe's Cos. said Thursday it has acquired ATG Stores, an online retail ...
- Not New But Good
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 3, 2012
Here is a great interview by Charlie Rose with Robert Lutz, form ...
- Edmunds.com's Anwyl On Autos, Part II
Marketing Daily, Karl Greenberg - Monday, January 2, 2012
What does the auto market hold for 2012? We talk with Jere ...