- Restaurants Offer Different Take On Lent
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 18, 2013
This year several chains, including McDonald's, Carl's Jr. and Wendy's, are findi ...
- Outside U.S., Other Names For Major Brands
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 18, 2013
Famous brands in America have wildly different names abroad. Sometimes they ma ...
- BBVA Compass Launches NBA-Themed Online Banking
Marketing Daily, Karl Greenberg - Friday, February 15, 2013
Official Bank of the NBA BBVA Compass (and NBA sponsor since 201 ...
- Honda's Back 'Atcha On Valentine's Day
Marketing Daily, Karl Greenberg - Friday, February 15, 2013
Honda Associates, including those at headquarters in Torrance, Calif. and at manufacturi ...
- Reebok: Huge New Campaign Touts Healthy Lifestyle
Marketing Daily, Karl Greenberg - Friday, February 15, 2013
"We're not featuring the aspirational actions of today's superstar millionaires in th ...
- SAG-AFTRA Girds Loins Versus Advertisers
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 15, 2013
SAG-AFTRA and the advertising industry launched commercial contract talks on Valentine's D ...
- Schreyer: Design Maestro For Kia And Hyundai
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 15, 2013
It's an extraordinary event when Korean business drops the bridge over i ...
- Unilever Touts Dove Men + Care
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 15, 2013
Next month, Unilever's Dove Men+Care line will air an ad trying ...
- InBev Finesses Modelo Deal
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 15, 2013
Anheuser-Bush InBev changed the terms of its proposed $20.1 billion acquisition ...
- Storch To Step Down As CEO Toys R Us
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 15, 2013
Toys R Us Inc. said on Wednesday that Gerald Storch will st ...
- Golf Shoe, Apparel Brand FootJoy Launches Campaign
Marketing Daily, Karl Greenberg - Thursday, February 14, 2013
Golf shoe and apparel company FootJoy recently launched a broadcast and pri ...
- Scion's Murtha: Focus Shifts But Not Identity
Marketing Daily, Karl Greenberg - Thursday, February 14, 2013
The latest program, "Make Every Second Count," by long-time AOR Attik, featur ...
- Dealers Must Adapt To Mobile Millennials
Marketing Daily, Karl Greenberg - Thursday, February 14, 2013
If you aren't reaching Millennials on mobile devices, you probably aren't reachi ...
- Turn Taps Murphy In Advisory Role
Marketing Daily, Karl Greenberg - Thursday, February 14, 2013
Cloud-based marketing platform Turn has appointed industry veteran Mike Murphy as adviso ...
- Tesla Feud With 'New York Times' Hurting Tesla
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 14, 2013
A dispute between Tesla Motors and the New York Times over ...
- CMOs On The Move
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 14, 2013
Andy Gibson has been named CMO of Bacardi Limited, the world's large ...
- Hummus Spreads
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 14, 2013
In New York City, hummus joints are scattering about like lettuce fr ...
- Friends Of The Earth Targets Apple, Samsung
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 14, 2013
Friends of the Earth is targeting Apple and Samsung stores with ...
- Millennials Are Now The Power Generation
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 14, 2013
"Millennials are extremely important because their spending power is growing as the ...
- Momofuku Ko: Best Restaurant In A Token Booth
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 14, 2013
Momofuku Ko, the 12-seat East Village tasting counter has taken top sp ...
- Toyota Tops In Vehicle Dependability ... Again
Marketing Daily, Karl Greenberg - Wednesday, February 13, 2013
Toyota is a big-time leader in the 24th annual J.D. Power &am ...
- NBA, AmEx Roll Out Live Online For All-Stars
Marketing Daily, Karl Greenberg - Wednesday, February 13, 2013
To get discounts on apparel, American Express cardmembers have to sync the ...
- Kia Does NBA All-Stars With Blake Griffin
MediaDailyNews, Karl Greenberg - Wednesday, February 13, 2013
Kia, official auto sponsor of the NBA, has released the final t ...
- Chevrolet Tries To Boost Malibu
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 13, 2013
To achieve share gains, Chevrolet needs to save Malibu. The company h ...
- Burger King Revamps Coffee
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 13, 2013
Burger King has revamped its coffee again, adopting "a new, 100% Lat ...
- C-Store Leaders Call For Reinvention
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 13, 2013
Many c-store leaders at the NACS Leadership Forum argued that convenience sto ...
- CVS Names Staples Exec To Lead Retail
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 13, 2013
CVS Caremark has announced the appointment of former Staples executive Brian Tilz ...
- Target's Prabal Gurung Collection Scores
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 13, 2013
Target's limited-edition designer partnership with designer Prabal Gurung seems to have t ...
- Union Bank Turns To Angelou, Olmos
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 13, 2013
Regional player Union Bank, which wants to go national, is touting i ...
- Study: Google, Facebook, Walmart Fill Consumer Needs
Marketing Daily, Karl Greenberg - Tuesday, February 12, 2013
Dawn Lerman, executive director of the Center for Positive Marketing at Fordh ...