- 'Show Me' State Wants To Show You
Marketing Daily, Karl Greenberg - Tuesday, May 28, 2013
Missouri Tourism and its advertising agency of record, the St. Louis offi ...
- Girl, 9, Lectures McDonald's CEO On Nutrition
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 24, 2013
McDonald's needs kids more than today's kids need McDonald's. Perhaps no o ...
- Ford Boosting Production
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 24, 2013
Ford Motor Company plans to roll-out 200,000 additional vehicles this year ...
- TV Star Ashley Benson Touts 7-Eleven Slurpees
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 24, 2013
7-Eleven Inc. is launching #AWESUMMER Slurpee Days. From May 24 through M ...
- Kohl's Snags High-Level Starbucks Exec
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 24, 2013
Michelle Gass, who had long been considered a possible replacement for Starbuck ...
- U.S. Retailers See Risk In Safety Plan For Bangladesh
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 24, 2013
American retailers are opposed to joining an international plan to improve safe ...
- Rolls-Royce Looking For Global AOR
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 24, 2013
Rolls-Royce, the luxury car brand owned by BMW, is reviewing its glob ...
- McDonald's Highest Calorie Item Ever!
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 24, 2013
McDonald's is moving in a different direction in Japan than in t ...
- Ford Launches European Campaign
Marketing Daily, Karl Greenberg - Thursday, May 23, 2013
The effort talks about specific Ford technology, while furthering the brand positi ...
- Honda Backs USAC Racing
Marketing Daily, Karl Greenberg - Thursday, May 23, 2013
American Honda has launched a big partnership with the United States Au ...
- The Garage, Team Mazda Taps Brad Audet
Marketing Daily, Karl Greenberg - Thursday, May 23, 2013
Mazda's creative agency WPP unit The Garage, Team Mazda has tapped Br ...
- CoreBrand: Brand Favorability Low
Marketing Daily, Karl Greenberg - Thursday, May 23, 2013
Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across t ...
- NFL Puts Super Bowl L Into Levi's Stadium
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 23, 2013
In 1985, the last time a Super Bowl was played in Northe ...
- Future Of Fast Casual: Alcohol
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 23, 2013
Fast-casual restaurants are using alcoholic beverages as a way to differentiate the ...
- NFL-Microsoft Deal 'Landmark' Game-Changer
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 23, 2013
A new multi-year alliance between the league and Microsoft, valued at $4 ...
- GM Closes Big Apple Finance Office
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 23, 2013
General Motors will close its New York Treasurers office and move t ...
- Twitter Lets Advertisers Collect Contact Info From tweets
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 23, 2013
Twitter plans to turn the tweet stream into a more efficient marketi ...
- Yum! Plans To Double Taco Bell Sales
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 23, 2013
Yum! Brands Inc. plans to double Taco Bell's domestic annual sales ...
- Nutella Shuts Fan Site, Opens Social Media Nightmare
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 22, 2013
Brands as disparate as Coca-Cola and Marmite embraced fan sites. Nutella mak ...
- IBM's Watson Supercomputer As Marketing Consultant
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 22, 2013
At the IBM Smarter Commerce Global Summit in Nashville this week, I ...
- Eminem In Suit Against Facebook Over Ads
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 22, 2013
Eminem's song publisher is suing Facebook and its ad agency, claiming th ...
- ComforPedic Campaign Says Sleep Keeps You Bright
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 22, 2013
Simmons' ComforPedic mattress brand is getting its first national ad campaign, wi ...
- Nike Rolls Out New Jerseys For Team England
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 22, 2013
England's Three Lions team is the Nike Swoosh on their new ho ...
- Marchionne Mea Culpa
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 22, 2013
Fiat-Chrysler CEO Sergio Marchionne has apologized to Italian-Americans for using the te ...
- Telematics Ecosystem Booming, But Caution Advised
Marketing Daily, Karl Greenberg - Tuesday, May 21, 2013
Henry Bzeih, Kia Motors America's chief tech strategist, says that while t ...
- Dodge Goes Social With 'Defiance'
Marketing Daily, Karl Greenberg - Tuesday, May 21, 2013
Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV sh ...
- Driverless Cars; Yeah, We'll Get One Of Those
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 21, 2013
Google's driverless car project may turn out to be a gold mi ...
- Sure, C-Store Stops This Summer
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 21, 2013
For summer travelers, convenience store stops will be part of the tri ...
- Darden Testing New Bar Concept
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 21, 2013
Darden Restaurants Inc. is testing a new bar concept called Atrium th ...
- Forget Flicks, U.S. Will Export Machinery
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 21, 2013
Crappy movies will not be the main U.S. export in coming year ...