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Future Of Fast Casual: Alcohol

Fast-casual restaurants are using alcoholic beverages as a way to differentiate their brands. “We’re seeing a fair amount of it within fast casual; traditional limited service, not so much, although Starbucks obviously has been testing it,” says David Henkes, VP of Chicago-based Technomic Inc., adding that alcohol can account for 3%–7% of a fast casual’s sales. “For fast casual, it is a lot more in their wheelhouse than in traditional fast food.”

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