- Barbie Is Househunting
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 21, 2013
Toymaker Mattel has hired a team of interior designers to create thr ...
- Macy's New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 21, 2013
Macy's is rolling out Americana in a new marketing campaign throughout 8 ...
- OMMA Social: Macy's Looks To Social For Connection
Marketing Daily, Karl Greenberg - Monday, May 20, 2013
The company also had success with its integrated "Bobbi Brown" content ...
- Vespa Looks Back: 50 Years Of 50cc's
Marketing Daily, Karl Greenberg - Monday, May 20, 2013
The five-week effort -- a decade per week -- combines Vespa's o ...
- End It Like Beckham
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 20, 2013
David Beckham, known as much for his off-field, high-profile endeavors and h ...
- Asian Supermarkets Appeal To Younger Shoppers
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 20, 2013
New Asian supermarkets are using wood tones, broom-finished concrete floors, recycled materia ...
- More States Consider Raising Tobacco-Use Age
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 20, 2013
In April, several members of the New York City Council introduced legislati ...
- More States Consider Raising Tobacco-Use Age
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 20, 2013
In April, several members of the New York City Council introduced legislati ...
- Cracker Jack Ties With Ashley Tisdale
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 20, 2013
New Cracker Jack'D in town isn't your grandfather's caramel-covered popcorn snacking foo ...
- YouTube Lets You Shop Products On Videos
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 20, 2013
Google is releasing a new "channel gadget" that will aim to short ...
- Domino's Brazil: DVD Boxes That Smell Like Pizza
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 20, 2013
Domino's Brazil is launching a "smellvertising" campaign. A YouTube video explains h ...
- Champs Taps Westbrook For Ad Push
Marketing Daily, Karl Greenberg - Friday, May 17, 2013
The effort features a 30-second television commercial in which a high scho ...
- Strategic Vision: Domestics' Strong Showing In Quality
Marketing Daily, Karl Greenberg - Friday, May 17, 2013
Chrysler's Town & Country minivan, Dodge Dart, Buick Enclave, Chevrolet Traverse a ...
- Heineken Aligns Web And TV
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 17, 2013
Heineken is looking to make more original content for online channels a ...
- Mozilla Delays Blocking Cookies
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 17, 2013
Mozilla has postponed activating the third-party blocking feature on its latest browse ...
- Fiat May Move HQ To U.S.
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 17, 2013
With Fiat SpA hoping to wrap up its takeover of Chrysler L ...
- Kroger Defends Ditching Double Coupons
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 17, 2013
Kroger's CFO said the grocery chain's double coupons in several markets w ...
- The Next Martha Stewart
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 17, 2013
Brit Morin may be the next -- or at the least ...
- Are Facebook's 'Likes' Free Speech?
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 17, 2013
In a court room in Virginia, Facebook's lawyers are busy arguing th ...
- Hellmann's Taps Batali For Campaign
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 16, 2013
For Hellmann's centennial birthday, parent Unilever is launching the largest campaign ev ...
- Craft Beer Grows
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 16, 2013
Consumers have increased beer consumption, and craft beers have benefited. According ...
- In Peru: Billboard Ads You Can Drink
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 16, 2013
A Clear Channel billboard in Peru, the first to extract drinking wat ...
- Netflix Says It Won't Sell Ads
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 16, 2013
Netflix says it won't be selling ads for its streaming site. Netfl ...
- New App Lets You 'Buycott' Frankenseed Maker
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 16, 2013
Big surprise: the Supreme Court comes down on the independent farmer. Consum ...
- Frontline Pixelates Fleas To Death On 'Pet Rescue Saga'
Marketing Daily, Karl Greenberg - Wednesday, May 15, 2013
Do android pets dream of electric fleas? Frontline, a division of Sanofi ...
- Hyundai Says Everything's Gonna Be All Right
Marketing Daily, Karl Greenberg - Wednesday, May 15, 2013
Hyundai Motor America is setting its Assurance telematics-based driver support program ...
- Oakley Inks Deal With MLB Properties
Marketing Daily, Karl Greenberg - Wednesday, May 15, 2013
Eyewear and accessories company Oakley, Inc. has signed its first deal wi ...
- Oakley Inks Deal With MLB Properties
MediaDailyNews, Karl Greenberg - Thursday, May 16, 2013
Eyewear and accessories company Oakley, Inc. has signed its first deal wi ...
- Jockey Sport Performance Underwear Gets Campaign
Marketing Daily, Karl Greenberg - Tuesday, May 14, 2013
Put. That. Underwear. Down. Why are you paying $150 for high-end joggi ...
- April Good For Some Vehicle Segments, So-So For Others
Marketing Daily, Karl Greenberg - Wednesday, May 15, 2013
April auto sales have come and gone, but you can always g ...