A Clear Channel billboard in Peru, the first to extract drinking water from air has produced 15,000 litres in six months. And since the billboard’s arrival at the end of 2012 in
Bujama, a small village community just south of Peru’s capital city, Lima, residents now have access to an average of 96 litres of drinking water a day. The billboard uses a panel with a
condenser and filter to trap humidity in the air. Media agency Media Connection BPN and advertising agency Mayo Draft FCB Perú have also partnered the project.
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