- NBA Nation To The Road With With Sprint
Marketing Daily, Karl Greenberg - Tuesday, May 14, 2013
NBA's largest mobile basketball playground, NBA Nation presented by Sprint, will t ...
- P&G Celebrates Mother's Day With Maria Shriver
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 14, 2013
For Mother's Day, Procter & Gamble released a four-minute video looking ...
- Levi's Gets Naming Rights For SF Stadium
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 14, 2013
The San Francisco 49ers said that Levi Strauss & Co. will p ...
- GM May Sell Internet Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 14, 2013
General Motors' new OnStar 4G system may mean the automaker can ma ...
- Reynolds To Focus On E-Cigs
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 14, 2013
Reynolds American is about to double down on electronic cigarettes. The Winston-Sale ...
- McDonald's To Roll Out Three New QP's
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 14, 2013
McDonald’s Corp. is launching three new Quarter Pounder sandwiches to repla ...
- Nintendo Launches Digital Review
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 14, 2013
Nintendo has begun a digital agency review, according to industry executives. California-bas ...
- Jaguar Launches Global Campaign For F-Type
Marketing Daily, Karl Greenberg - Monday, May 13, 2013
Jaguar has been teasing its new sports coupe the F-Type since la ...
- Audi Waxes Nostalgic
Marketing Daily, Karl Greenberg - Tuesday, May 14, 2013
Audi has had its headlights pointed forward for years as it h ...
- Jockey Brings Back The Babe
Marketing Daily, Karl Greenberg - Monday, May 13, 2013
Underwear brand Jockey is launching a campaign for a new line ...
- Capcom's 'Resident Evil' Pool O' Blood
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 13, 2013
Game maker Capcom, as part of its promotional campaign for the Reside ...
- McDonalds U.K. Opens Its Trenchcoat
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 13, 2013
McDonald’s is giving consumers unprecedented access into how its foods are ma ...
- Tesla Tops Consumer Reports
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 13, 2013
Consumer Reports says electric-car maker Tesla's Model S is the best c ...
- Pepsi Fountain Takes On Coca-Cola Freestyle
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 13, 2013
PepsiCo plans to start testing the “Touch Tower” fountain at restaurants. T ...
- Messages In Logos Not So Sbliminal
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 13, 2013
Though contemporary brand logos are a lot simpler than they used ...
- Speaking Of Logos, More Bad JCP News
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 13, 2013
JCPenney has changed its logo so many times nobody knows what ...
- Email Newsletters Won't Die
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 13, 2013
After buying Digg, New York-based Betaworks launched an e-mail newsletter called Dai ...
- Volkswagen, Audi Open Manhattan Flagship
Marketing Daily, Karl Greenberg - Sunday, May 12, 2013
Volkswagen and Audi are busy right now, both on the ad a ...
- Loyalty: Bartering The Private For The Personal
Marketing Daily, Karl Greenberg - Sunday, May 12, 2013
Loyalty programs used to pretty much be CRM in a box: ...
- Whole Foods May Open More Big Stores
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 10, 2013
Whole Foods Market said it is looking at opening bigger stores goi ...
- Spock Meets Spock In Audi Spot
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 10, 2013
Audi's sponsorship of the new "Star Trek" flick includes a viral fi ...
- Mandarin Oriental Launches Campaign
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 10, 2013
Renowned Italian mezzo-soprano singer and recitalist Cecilia Bartoli is the latest "fa ...
- Privacy Advocate Dubious About Do-Not-Track Consensus
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 10, 2013
The Tracking Protection Working Group under the World Wide Web Consortium ...
- To Stay Exclusive, Ferrari Vows To Cut Sales
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 10, 2013
Ferrari wants to be even more exclusive than it already is. T ...
- Wrigley Yanks Alert Caffeine Gum
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 10, 2013
Wrigley is taking the just-launched Alert caffeinated gum off shelves for no ...
- Dodge Does Donuts All Over 'Furious 6'
Marketing Daily, Karl Greenberg - Friday, May 10, 2013
There are going to be a lot of cars in the six ...
- Indian Returns With Advertising
Marketing Daily, Karl Greenberg - Friday, May 10, 2013
Since Polaris Industries acquired Indian Motorcycle in 2011, the company has be ...
- Oreck Files For Chapter 11
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 9, 2013
Oreck Corp., the Nashville-based manufacturer of upright vacuums and cleaning products, h ...
- Converse Store To Open In SF
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 9, 2013
Converse is opening a 8,200-square-foot store at Market and 4th Street ...
- In-Car Wireless Brings In-Car Ads
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 9, 2013
General Motors will start selling Internet-capable vehicles in 2014, allowing passengers ...