Nintendo has begun a digital agency review, according to industry executives. California-based External View Consulting Group is managing the search process. Nintendo currently uses Publicis
Groupe's Leo Burnett, and has worked with Publicis shops Optimedia for digital media-buying and planning and Zenith for broadcast work. Interpublic Group of Cos' GolinHarris has supported Nintendo's PR for a number of years. Nintendo spent $78 million on U.S. measured media in 2012, according to Kantar Media.
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